Spiff of The Month: Football Yardage
BY DAVID GELLER
Published in the October 2012 issue.
1Split staff into two teams.
2Develop sales goals and assign values in yardage, field goals and touchdowns. Examples: A $50 sale is five yards; a $100 sale, 10 yards; a $500 sale, a touchdown; a $1,000 sale, three touchdowns.
3All players start at the 50-yard line. Penalties are given to players and back staff. Examples: Delay of game (late for work, job not done on time), 15-yard penalty; illegal motion (improper paperwork), 5-yard penalty; offside (not following store procedures), 10 yards.
4Team goals are posted on a game board.
5The player with the most yardage receives a special MVP award.
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6Decorate the backroom with a football theme. Use a referee uniform to announce scores.Even use a whistle! (But not when customers are around.)
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
