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Spiff of The Month: Football Yardage

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Spiff of The Month: Football Yardage

BY DAVID GELLER

Published in the October 2012 issue.

1Split staff into two teams.

2Develop sales goals and assign values in yardage, field goals and touchdowns. Examples: A $50 sale is five yards; a $100 sale, 10 yards; a $500 sale, a touchdown; a $1,000 sale, three touchdowns.

3All players start at the 50-yard line. Penalties are given to players and back staff. Examples: Delay of game (late for work, job not done on time), 15-yard penalty; illegal motion (improper paperwork), 5-yard penalty; offside (not following store procedures), 10 yards.

4Team goals are posted on a game board.

5The player with the most yardage receives a special MVP award.

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6Decorate the backroom with a football theme. Use a referee uniform to announce scores.Even use a whistle! (But not when customers are around.)

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Geller

Spiff of The Month: Football Yardage

mm

Published

on

Spiff of The Month: Football Yardage

BY DAVID GELLER

Published in the October 2012 issue.

1Split staff into two teams.

2Develop sales goals and assign values in yardage, field goals and touchdowns. Examples: A $50 sale is five yards; a $100 sale, 10 yards; a $500 sale, a touchdown; a $1,000 sale, three touchdowns.

3All players start at the 50-yard line. Penalties are given to players and back staff. Examples: Delay of game (late for work, job not done on time), 15-yard penalty; illegal motion (improper paperwork), 5-yard penalty; offside (not following store procedures), 10 yards.

4Team goals are posted on a game board.

Advertisement

5The player with the most yardage receives a special MVP award.

6Decorate the backroom with a football theme. Use a referee uniform to announce scores.Even use a whistle! (But not when customers are around.)

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular