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David Geller

Spiff of The Month: Football Yardage




Spiff of The Month: Football Yardage


Published in the October 2012 issue.

1Split staff into two teams.

2Develop sales goals and assign values in yardage, field goals and touchdowns. Examples: A $50 sale is five yards; a $100 sale, 10 yards; a $500 sale, a touchdown; a $1,000 sale, three touchdowns.

3All players start at the 50-yard line. Penalties are given to players and back staff. Examples: Delay of game (late for work, job not done on time), 15-yard penalty; illegal motion (improper paperwork), 5-yard penalty; offside (not following store procedures), 10 yards.


4Team goals are posted on a game board.

5The player with the most yardage receives a special MVP award.

6Decorate the backroom with a football theme. Use a referee uniform to announce scores.Even use a whistle! (But not when customers are around.)



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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