Connect with us

Spiff of The Month: March 2013

Published

on

Spiff of The Month: March 2013

BY INSTORE TEAM

Published in the March 2013 issue.

Here’s a game everyone knows how to play. In this variation, instead of random numbers, sales staff must achieve the goals set on each Bingo card (another option is to fill the card with various product lines).

1 Distribute the cards on Monday morning. Aim to run the game for a week.

2 Mount the cards, each with a person’s name atop, on a backroom wall so everyone can see how their “rivals” are progressing.

3 Award prizes based on filing a row or column or the whole card.

4 When someone goes “BINGO!” have them ring a bell.

Advertisement

5 Award prizes on the spot.

SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Columns

Spiff of The Month: March 2013

Published

on

Spiff of The Month: March 2013

BY INSTORE TEAM

Published in the March 2013 issue.

Here’s a game everyone knows how to play. In this variation, instead of random numbers, sales staff must achieve the goals set on each Bingo card (another option is to fill the card with various product lines).

1 Distribute the cards on Monday morning. Aim to run the game for a week.

2 Mount the cards, each with a person’s name atop, on a backroom wall so everyone can see how their “rivals” are progressing.

3 Award prizes based on filing a row or column or the whole card.

Advertisement

4 When someone goes “BINGO!” have them ring a bell.

5 Award prizes on the spot.

SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular