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Spiff of The Month: Profitmaker

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Spiff of The Month: Profitmaker

BY INSTORE TEAM

Published in the April 2013 issue.

This is a game for stores where the staff has the discretion to offer discounts. The contest runs for one week with a prize presented to the sales associate who ends the period closest to a perfect ratio, meaning 100.

 Set a minimum number of sales transactions that staff must meet to become a contender. 5 Track sales and keep a running total. Each sale is worth 100 points, so a 15 percent discount will leave a score of 85 points.

At the end of the week, add up all the points and divide them by the number of transactions, and, voilà, you’ll have your winner. (She’s the one with the highest number of points.)

 Hand out a prize. Also. use the opportunity to mention the perils of discounting. (For more on that subject, see page 92.)

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SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Columns

Spiff of The Month: Profitmaker

Published

on

 

Spiff of The Month: Profitmaker

BY INSTORE TEAM

Published in the April 2013 issue.

This is a game for stores where the staff has the discretion to offer discounts. The contest runs for one week with a prize presented to the sales associate who ends the period closest to a perfect ratio, meaning 100.

 Set a minimum number of sales transactions that staff must meet to become a contender. 5 Track sales and keep a running total. Each sale is worth 100 points, so a 15 percent discount will leave a score of 85 points.

At the end of the week, add up all the points and divide them by the number of transactions, and, voilà, you’ll have your winner. (She’s the one with the highest number of points.)

Advertisement

 Hand out a prize. Also. use the opportunity to mention the perils of discounting. (For more on that subject, see page 92.)

SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular