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Spiff of The Month: Team Competition

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Spiff of The Month: Team Competition

BY DAVID GELLER

Published in the November 2012 issue.

Salespeople aren’t the only ones who help make the holidays merry. There are the jewelers, part-time wrappers (with their smiles or frowns), the admin staffers who answer the phone, call in orders, check on customer work, etc.

1Divide the store into teams. Put backroom staff on a team with sales staff. Each team has salespeople, a jeweler (if you have more than one), bookkeeper, etc.

2Offer a bunch of prizes that get split up or duplicated for everyone on the winning team.

3Prizes can be money, products, gift certificates or, even better: The winning team gets dinner at a fancy restaurant in January to reward themselves.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Geller

Spiff of The Month: Team Competition

mm

Published

on

Spiff of The Month: Team Competition

BY DAVID GELLER

Published in the November 2012 issue.

Salespeople aren’t the only ones who help make the holidays merry. There are the jewelers, part-time wrappers (with their smiles or frowns), the admin staffers who answer the phone, call in orders, check on customer work, etc.

1Divide the store into teams. Put backroom staff on a team with sales staff. Each team has salespeople, a jeweler (if you have more than one), bookkeeper, etc.

2Offer a bunch of prizes that get split up or duplicated for everyone on the winning team.

3Prizes can be money, products, gift certificates or, even better: The winning team gets dinner at a fancy restaurant in January to reward themselves.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular