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Spiff of The Month: The Auction

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Spiff of The Month: The Auction

BY INSTORE TEAM

Published in the February 2013 issue.

In this game, sales associates are challenged to make a personal bet that they can hit a big sales target tied to a particular prize (the bigger the target, the bigger the prize). Be sure to get the math right when setting the targets. For example, if a 5 percent gain over last year earns the associate $100 in cash, make sure the store is still profiting.

 Best suited for a defined promotional period, such as the run-up to Mother’s Day or graduation season.

At a store meeting, challenge sales associates to set ambitious sales goals for themselves. Goad them into setting the biggest, hairiest target possible. After the first sales person announces his goal, challenge the others: Who can do better than this?

 Set up a tally board in the back room to keep track of how everyone is doing.

 Remind everyone where they stand at each morning meeting.

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At the end of the contest, have a special award ceremony. Pay in cash, not with checks. Hearty commiserations for those who fall short.

SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Spiff of The Month: The Auction

Published

on

Spiff of The Month: The Auction

BY INSTORE TEAM

Published in the February 2013 issue.

In this game, sales associates are challenged to make a personal bet that they can hit a big sales target tied to a particular prize (the bigger the target, the bigger the prize). Be sure to get the math right when setting the targets. For example, if a 5 percent gain over last year earns the associate $100 in cash, make sure the store is still profiting.

 Best suited for a defined promotional period, such as the run-up to Mother’s Day or graduation season.

At a store meeting, challenge sales associates to set ambitious sales goals for themselves. Goad them into setting the biggest, hairiest target possible. After the first sales person announces his goal, challenge the others: Who can do better than this?

 Set up a tally board in the back room to keep track of how everyone is doing.

Advertisement

 Remind everyone where they stand at each morning meeting.

At the end of the contest, have a special award ceremony. Pay in cash, not with checks. Hearty commiserations for those who fall short.

SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular