Spiff of The Month: Win the Lottery!
BY INSTORE TEAM
Published in the May 2013 issue.
In this retail version of the ever-popular state lottery, salespeople earn a store lottery ticket for each goal they meet. If no one wins the day or week’s prize, it’s added to the jackpot for the next drawing.
1. Buy lottery tickets, a drum to hold the lottery balls, and a results board.
2. Set the goals — first sale of the day, add-on, biggest sale, etc. — that will earn staff a ticket.
3. Designate a certain time of the day when you’ll draw the winning number. Make a big show of it with whistles, horns or gongs.
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SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.