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Spiff of The Month: Win the Lottery!




Spiff of The Month: Win the Lottery!


Published in the May 2013 issue.

In this retail version of the ever-popular state lottery, salespeople earn a store lottery ticket for each goal they meet. If no one wins the day or week’s prize, it’s added to the jackpot for the next drawing.

1. Buy lottery tickets, a drum to hold the lottery balls, and a results board.

2. Set the goals — first sale of the day, add-on, biggest sale, etc. — that will earn staff a ticket.

3. Designate a certain time of the day when you’ll draw the winning number. Make a big show of it with whistles, horns or gongs.


SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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