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Spiff of The Month: Win the Lottery!

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Spiff of The Month: Win the Lottery!

BY INSTORE TEAM

Published in the May 2013 issue.

In this retail version of the ever-popular state lottery, salespeople earn a store lottery ticket for each goal they meet. If no one wins the day or week’s prize, it’s added to the jackpot for the next drawing.

1. Buy lottery tickets, a drum to hold the lottery balls, and a results board.

2. Set the goals — first sale of the day, add-on, biggest sale, etc. — that will earn staff a ticket.

3. Designate a certain time of the day when you’ll draw the winning number. Make a big show of it with whistles, horns or gongs.

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SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248

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