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Jewelers of America Pushes Spinel As Official Birthstone of August

Trade group marketing new birthstone to consumers.

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spinel named august birthstone A trade group is attempting to market the new birthstone to consumers.

Jewelers of America (JA) is marketing spinel as an official birthstone for the month of August, the national trade association announced, launching a campaign that targets consumers in print, on social media and on other mediums.

JA is also running a sweepstakes to generate further consumer awareness of spinel. One winner will receive a pair of 18K gold and red spinel earrings from Carelle’s Stacked Collection, valued at $1,250. The sweepstakes is running through Aug. 19 at 12 p.m. EST. Sweepstakes rules are available on the contest page.

JA has created a variety of materials for JA members to use in their own marketing – both announcing spinel as an August birthstone and promoting the “Spectacular Spinel” sweepstakes. Available for download are email HTML, email or web images, printable signs, social media graphics and revised digital gemstone leaflets.

“As an industry, we have a great opportunity to capture consumer excitement, wonder and enthusiasm for jewelry,” says JA President & CEO David J. Bonaparte. “It is our hope that everyone will join together in announcing spinel as a new birthstone for August, and the industry will have one united voice and message about birthstones.”

For more information on the promotional opportunities related to spinel’s public launch as a new August birthstone, visit JA’s website.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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