Connect with us

Headlines

Jewelers of America Pushes Spinel As Official Birthstone of August

Trade group marketing new birthstone to consumers.

mm

Published

on

spinel named august birthstone
A trade group is attempting to market the new birthstone to consumers.

Jewelers of America (JA) is marketing spinel as an official birthstone for the month of August, the national trade association announced, launching a campaign that targets consumers in print, on social media and on other mediums.

JA is also running a sweepstakes to generate further consumer awareness of spinel. One winner will receive a pair of 18K gold and red spinel earrings from Carelle’s Stacked Collection, valued at $1,250. The sweepstakes is running through Aug. 19 at 12 p.m. EST. Sweepstakes rules are available on the contest page.

JA has created a variety of materials for JA members to use in their own marketing – both announcing spinel as an August birthstone and promoting the “Spectacular Spinel” sweepstakes. Available for download are email HTML, email or web images, printable signs, social media graphics and revised digital gemstone leaflets.

“As an industry, we have a great opportunity to capture consumer excitement, wonder and enthusiasm for jewelry,” says JA President & CEO David J. Bonaparte. “It is our hope that everyone will join together in announcing spinel as a new birthstone for August, and the industry will have one united voice and message about birthstones.”

For more information on the promotional opportunities related to spinel’s public launch as a new August birthstone, visit JA’s website.

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular