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Spiritual Sayings Make Tempe Jeweler’s Wares Stand Out

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An insight with every piece.

Customers at Zenned Out aren’t just buying jewelry, the Arizona Republic reports. They’re buying spiritual messages. The handmade pieces at the Tempe jewelry store have phrases affixed to them like “Be a voice, not an echo,” and “Just breathe.” The spiritual messages resonate with customers, who give proprietor Cassie Uhl responses like, “Oh my goodness, I’m hearing this at the perfect time.” Uhl started selling her jewelry on Etsy, and she opened the Zenned Out storefront in 2014. She worked as a schoolteacher, a nanny, a yoga teacher and a painting instructor before getting into the jewelry business full time.

Read more at AZ Central

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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