Why men’s jewelry is the next luxury frontier.

All gold shown is 14K yellow unless otherwise indicated; silver is 925 Sterling. Wholesale is based on a gold price of $2,600 and a sterling silver price of $35.

There are frustrating stereotypes about men’s jewelry that can’t seem to disappear – it’s boring, lacking in options, and the category supposedly doesn’t deserve much effort for the average retailer. Royal Chain believes differently – in 2025, the company is offering retailers the options men are looking for, from revitalized classics to bolder, trendier styles. When retailers don’t pay attention to what sells in men’s jewelry, they’re leaving money on the table for a whole segment of customers.

Per market research, the U.S. men’s jewelry market is anticipated to grow from a $5.4 million value in 2024 to over $10.7 million by 2032, exhibiting a growth rate of 8.4%.* Another study suggested that the men’s jewelry market is growing by 5% each year, compared to 4.1% in the overall market.**

NEW CLASSICS – SLICK CHAINS THAT MEET TRADITION WITH INNOVATION

In 2025, minimalism remains a strong trend in men’s jewelry – focusing on classic silhouettes that carry from day to night with any outfit. Royal Chain is highlighting gold chains that meet today’s fashion but remain timeless year-round.

The Ice Chain

Since its introduction, the 14K Ice Chain adds a level of luxury and flash that catches the eye without taking away from the ensemble. If a man makes the clothes, so does this chain. With its two-tone gold design and special diamond-cut finish, you get the look of diamonds without the price. And new for 2025, the Ice Chain is now available in 10K gold across multiple gauges and lengths, for a more cost-effective option. All the ice at a better price with no sacrifice.

13mm necklace, 18”
Wholesale: $1,235

23.8mm necklace, 22”
Wholesale: $1,835

34.25mm necklace, 24”
Wholesale: $2,610

44.25mm bracelet, 8.25”
Wholesale: $960

The French Cable Chain

A chunkier, more rectangular take on a traditional cable chain, the strong lines add a masculine touch to any look. Made of 14K gold, the French Cable Chain is polished to perfection and pairs nicely with a T-shirt or a blazer. Look for it in multiple lengths and gauges, including smaller sizes to hang pendants on.

12.5mm necklace, 18”
Wholesale: $925

24.8mm necklace, 20”
MRSP: $4,000

34.8mm bracelet, 8.25”
Wholesale: $1,650

The Gable Box Link

Ready for something a little edgier? This updated 14K link chain is multifaceted to catch the light. Available as both a 22” necklace and a bracelet, the Gable Box Link Chain is handcrafted for the guy looking for something more unique than a traditional chain.

15mm necklace, 22”
Wholesale: $2,975

25mm bracelet, 8”
Wholesale: $$1,110

BREAKTHROUGH TRENDS – FASHION FROM PHILLIP GAVRIEL

A statement piece isn’t just for the ladies anymore. As customers keep looking for new ways to develop their own personal aesthetic in real life and on social media, retailers are in a unique position to offer bold accessories to invest in. The Phillip Gavriel brand from Royal Chain understands how to make men look their best – by infusing Italian craftmanship with color and texture for pieces that hit the mark without breaking the bank.

Sterling Silver & Two Tone Looks

Phillip Gavriel’s line of men’s jewelry expands beyond the typical styles with its Italian craftsmanship. With the trend of mixing materials on the rise, new styles for 2025 include sterling silver cuffs and bracelets that infuse elements of 18K gold and natural gemstones like black spinel, diamonds and onyx for a more refined look that makes it clear this guy cares about the fine details. Other selections combine silver with Italian leather for a rugged, earthy look with unexpected pops of color. Get a bigger margin for your store on these pieces – we suggest up to 2.7x.

1Silver & black spinel tag necklace, 22”
Wholesale: $235

2Silver & 18K yellow gold paperclip double link bracelet, 8”
Wholesale: $350
(Also available in 9”.)

3Silver & 18K yellow gold polished triple knot cuff
Wholesale: $295

4Silver twist & Black Onyx bead bracelet, 8”
Wholesale: $180

1Sterling silver octagon grooved link necklace, 22”
Wholesale: $435

2Sterling silver panther cuff with black spinel
Wholesale: $270

3Silver & 18K gold polished triple knot cuff
Wholesale: $295

4Sterling silver hardware accent cuff
Wholesale: $260

5Silver & 18K gold triple knot cuff with black spinel
Wholesale: $330

6Silver & blue leather box link bracelet, 8.5”
Wholesale: $145

7Silver & black leather box link bracelet, 8.5”
Wholesale: $145

8Sterling silver octagon grooved link bracelet, 8.5”
Wholesale: $185

Going for the Gold – The Venetian Link Collection

For the man who won’t compromise on luxury, Phillip Gavriel’s Venetian Collection offers pieces that speak for themselves. All crafted in 14K gold and accented with natural diamonds, the Venetian Collection is handcrafted in the region of Italy where jewelry-making continues to be an integral tradition. Highly recommended for customers seeking a premium statement piece for an everyday lifestyle.