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Staff Cars as Billboards, Free Bracelets for Kids, and More Business Tips

Plus a creative way to use your email auto-responder.

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MARKETINGGlad to Wrap

Dan Reitman of Dan’s Pet Care in New York views his staff as family, but also as potential mobile billboards. He offers his pet sitters and dog walkers the option to wrap their personal cars in his company’s logo, at his expense, and receive $200 a month in exchange. Ten employees have currently taken him up on the offer. Reitman told INSTORE’s sister publication PETS+: “We get so much business from it, and it adds to the perceived legitimacy of your business in the eyes of the consumer when they see you everywhere.”

MARKETINGGet Carded

Join the sales team at J. David Jewelry in Broken Arrow, OK, and you get a good job, training … and a company credit card. “Just another way we can empower them to serve our guests well by buying gifts, dinner, or just a little something special,” says owner Joel Wiland.

OPERATIONSClear to Neutral

When you enter a kitchen and find the sink piled high with dishes, you’re less likely to want to dive into cooking the day’s meal. The same applies to the workshop when tools and findings are scattered around, or even your office when you have to clear a pile of stuff off your desk to start working. Enter the idea of “clearing to neutral” — a ritual where “whenever you finish an activity, you [move] everything so [it] is in neutral position.” According to Thanh Pham, at the blog Asian Efficiency, when you return to such an environment, it eliminates all of the friction — both physical and mental — and you can quickly get started with what you need to accomplish.

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MARKETINGPlaying the Long Game

Get ’em while they’re young. Barnes Jewelry in Amarillo, TX, gives a special bracelet to every girl who comes in the store, and in doing so turns them into “a Barnes girl.” As owner Vess Barnes notes, “Barnes girls become Barnes brides.”

MANAGEMENTDeclare an Email Holiday

Need to hunker down to work on an important project? Set up an auto-responder saying you’ll be away for a couple of days, and then tackle whatever you need to get done, writes Chris Bailey in Hyper Focus. (Leave an alternate email address or even phone number for “genuine” emergencies.)

MANAGEMENTBetter Brainstorm

If you want to foster ideas from your staff, don’t tell them to “be creative.” They’re likely to freeze up. A better approach, according to a recent Businessweek article, is to say: “Do something only you would come up with — that none of your colleagues, friends or family would think of.” This has been shown to yield twice as many creative responses.

PRODUCTIVITYUse Your Boss Voice

Andy Frisella, the social media entrepreneur behind the “75 Hard” self-improvement challenge, recommends labeling negative inner monologues as your “bitch voice” and then replace it with your “boss voice” to take control. Here, “bitch voice” is the label for the voice that’s saying things like: “Not now,” “maybe tomorrow,” or “I’m not in the right mood.” Having a label like “bitch voice” makes it easier to recognize these thought patterns and turn them into more productive ones, says Frisella. “It allows me to greet them like an old friend (‘Oh hey, bitch voice’), smile, and do the exact opposite of what it’s telling me to do,” he says.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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