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Star Gems Launches Its Latest Innovation ‘Top 100 Designs’

New program for fine jewelry retailers is the first of its kind.




(PRESS RELEASE) ATLANTA, GA — The jewelry industry has changed dramatically in the past three decades, and one company has worked to keep pace. “We are always looking for new ways to serve the needs of our retail partners,” shares founder Anish Desai. Now, the company is launching a new line that is the first of its kind, ‘Top 100 Designs’.

‘Top 100 Designs’ provides retailers with the opportunity to offer today’s most popular solitaires, anniversary bands, and stylish bands with no up-front investment. Customers will have the opportunity to try on these pieces from an attractive display that doesn’t have to take up any space in the jeweler’s display cases and then select their metals and gemstones using a modern interactive website that’s branded to match the retailer’s aesthetic.

“This is a game-changer,” shares Tiffany Bayley, owner of Avalon Park Jewelers. She is one of StarGems’ over 2,000 retail partners and an early adopter of the ‘Top 100 Designs’ program. “Now, business owners like me can offer customers these hand-picked offerings from over 100,000 CADs for their clients without investing in the inventory upfront,” she adds.

“Star Gems stands apart from any other manufacturer because we don’t just offer high-quality jewelry to our suppliers – we also offer them innovation,” said Desai. Jewelers interested in becoming a ‘Top 100 Designs’ Retailer can register at the company website, here. The company will be onboarding just twenty new retailers per month and the waiting list is already several months long.



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Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

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