4 On Star Wars Day (“May the fourth be with you”), we ask ourselves, where do geekdom and jewelry meet? And we think it’s probably in the shop: lasers, welder’s goggles, and people saying, “Aren’t you a little short for a stormtrooper?” Think of a fun spiff — a Star Wars action figure or movie tickets for the Jeweler (or staff member) of the Week — and let them fight the good fight.
2 National Teacher Day is a terrific goodwill opportunity. Donate a jewelry item to a teacher who has won a recent award. Alert the local paper and then set a time for that teacher or coach to come to your store to receive his or her prize.
9 On Mother’s Day, consider gifting a rose or a small flower arrangement to guests. “It’s the sentimental thought that counts,” says store consultant Megan Crabtree. “Plus, it’s also one less stop for the gifting father.”
24 On National Brother’s Day, celebrate fraternal bonds (biological or not) with a line of bracelets, pins, or cufflinks that can be given by union members, college kids, military vets or real-life brothers.
