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Star Wars Day, Mother’s Day and More Big Dates for May

And don’t miss this opportunity to reward a teacher on National Teacher Day.

Published

1 year ago

April 25, 2023

INSTORE Staff Instore April 2023 Issue

4 On Star Wars Day (“May the fourth be with you”), we ask ourselves, where do geekdom and jewelry meet? And we think it’s probably in the shop: lasers, welder’s goggles, and people saying, “Aren’t you a little short for a stormtrooper?” Think of a fun spiff — a Star Wars action figure or movie tickets for the Jeweler (or staff member) of the Week — and let them fight the good fight.

2 National Teacher Day is a terrific goodwill opportunity. Donate a jewelry item to a teacher who has won a recent award. Alert the local paper and then set a time for that teacher or coach to come to your store to receive his or her prize.

9 On Mother’s Day, consider gifting a rose or a small flower arrangement to guests. “It’s the sentimental thought that counts,” says store consultant Megan Crabtree. “Plus, it’s also one less stop for the gifting father.”

24 On National Brother’s Day, celebrate fraternal bonds (biological or not) with a line of bracelets, pins, or cufflinks that can be given by union members, college kids, military vets or real-life brothers.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”