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Star Wars Day, Mother’s Day and More Big Dates for May

And don’t miss this opportunity to reward a teacher on National Teacher Day.

Published

2 years ago

April 25, 2023

INSTORE Staff Instore April 2023 Issue

4 On Star Wars Day (“May the fourth be with you”), we ask ourselves, where do geekdom and jewelry meet? And we think it’s probably in the shop: lasers, welder’s goggles, and people saying, “Aren’t you a little short for a stormtrooper?” Think of a fun spiff — a Star Wars action figure or movie tickets for the Jeweler (or staff member) of the Week — and let them fight the good fight.

2 National Teacher Day is a terrific goodwill opportunity. Donate a jewelry item to a teacher who has won a recent award. Alert the local paper and then set a time for that teacher or coach to come to your store to receive his or her prize.

9 On Mother’s Day, consider gifting a rose or a small flower arrangement to guests. “It’s the sentimental thought that counts,” says store consultant Megan Crabtree. “Plus, it’s also one less stop for the gifting father.”

24 On National Brother’s Day, celebrate fraternal bonds (biological or not) with a line of bracelets, pins, or cufflinks that can be given by union members, college kids, military vets or real-life brothers.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.