Press Releases

Start 2023, With Creative Marketing Tools

Connect with Your Customer with Free Marketing for websites, social media, and store promotions.

Published

1 year ago

January 24, 2023

Press Releases

Start 2023, With Creative Marketing Tools

(PRESS RELEASE) Though diamond and jewelry customers often walk in-store for the final purchase, they first turn to search engines, websites, and social media to compare prices, promotions, and product details. Digital channels are tightly woven into the fine jewelry customer journey — and independent jewelers who ignore these channels risk being overlooked altogether.

To effectively and efficiently reach your customers you can utilize GN Diamond’s gorgeous marketing images of loose natural diamonds, finished jewelry and lab created diamonds. 2023 is just beginning and social media and marketing is critical to everyone’s business. Often times stores need fresh creatives to boost their sales and instore traffic.

GN Diamond is Here to Help

To reach customers you don’t have to be everywhere, but you do have to be easy to find and contact. This means focusing on popular channels that serve as key touch points across the buying cycle.

GN Diamond’s free marketing tools and platform enable you to optimize your online presence for the modern jewelry shopper. It’s about bringing your own unique, independent brand straight to customers that sets you apart from on-line competition as well as large chain stores.

Ask a GN Diamond representative how you can boost your online presence and obtain a variety of gorgeous, high resolution images to help your marketing campaign today. Visit here and contact us 7 days a week at sales@gndiamond.com or 800-724-8810.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”