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Start 2023, With Creative Marketing Tools

(PRESS RELEASE) Though diamond and jewelry customers often walk in-store for the final purchase, they first turn to search engines, websites, and social media to compare prices, promotions, and product details. Digital channels are tightly woven into the fine jewelry customer journey — and independent jewelers who ignore these channels risk being overlooked altogether. 

To effectively and efficiently reach your customers you can utilize GN Diamond’s gorgeous marketing images of loose natural diamonds, finished jewelry and lab created diamonds. 2023 is just beginning and social media and marketing is critical to everyone’s business. Often times stores need fresh creatives to boost their sales and instore traffic.

GN Diamond is Here to Help

To reach customers you don’t have to be everywhere, but you do have to be easy to find and contact. This means focusing on popular channels that serve as key touch points across the buying cycle. 

GN Diamond’s free marketing tools and platform enable you to optimize your online presence for the modern jewelry shopper. It’s about bringing your own unique, independent brand straight to customers that sets you apart from on-line competition as well as large chain stores.  

Ask a GN Diamond representative how you can boost your online presence and obtain a variety of gorgeous, high resolution images to help your marketing campaign today. Visit here and contact us 7 days a week at or 800-724-8810.




She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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