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Start Looking For Great Ideas Right Here

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Start Looking For Great Ideas Right Here

We’ve been working hard on providing you with new stuff each day 0n INSTOREMAG.COM in our Daily Shine section (featuring Shine Times, Shine Blogs, Shine News and Shine on Design).

But, behind the scenes, we’ve also been working on the old stuff, trying to get our archives back in shape after a disastrous transition a few years back that resulted in a lot of lost material. That process is still ongoing, but there are a number of key sections of INSTORE magazine that are (more or less) complete and ready for your visits.

To start, go to the INSTORE archives main page, where you can read content from individual issues going back to September 2002.

Then peruse the collected works of columnists like Shane Decker, David Geller and David Brown. If you’re looking for good ideas, don’t forget to go through our Ask INSTORE and Book Reviews archives. One newer, can’t-miss area of the site is our Sanity Files department — where you can see the collected of what I honestly think is one of the coolest magazine departments ever.

All that said, if I were a jewelry retailer looking for inspiration, the place I would start is right here.

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For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Start Looking For Great Ideas Right Here

Published

on

Start Looking For Great Ideas Right Here

We’ve been working hard on providing you with new stuff each day 0n INSTOREMAG.COM in our Daily Shine section (featuring Shine Times, Shine Blogs, Shine News and Shine on Design).

But, behind the scenes, we’ve also been working on the old stuff, trying to get our archives back in shape after a disastrous transition a few years back that resulted in a lot of lost material. That process is still ongoing, but there are a number of key sections of INSTORE magazine that are (more or less) complete and ready for your visits.

To start, go to the INSTORE archives main page, where you can read content from individual issues going back to September 2002.

Then peruse the collected works of columnists like Shane Decker, David Geller and David Brown. If you’re looking for good ideas, don’t forget to go through our Ask INSTORE and Book Reviews archives. One newer, can’t-miss area of the site is our Sanity Files department — where you can see the collected of what I honestly think is one of the coolest magazine departments ever.

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All that said, if I were a jewelry retailer looking for inspiration, the place I would start is right here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular