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Still Don’t Do Email Marketing? You’re Missing Out

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Here’s a handy guide that can help you get started.

In light of social media and other digital marketing avenues, email marketing might seem a little old-fashioned to some folks. But according to Business.com, it’s still the most effective form of digital communication for marketers and delivers the highest ROI. The benefit of email marketing is that “you control message timing to a greater degree. Using an opt-in list, you can pierce firewalls, spam filters and ad blockers. You can reach out to someone who forgot completely about you and pull them right back into your circle.” For those who have yet to embrace email as a tool for promoting your business, the article lists a few different user-friendly platforms that will help you get started building campaigns.

Read more at Business.com

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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