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Still Don’t Do Email Marketing? You’re Missing Out

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Here’s a handy guide that can help you get started.

In light of social media and other digital marketing avenues, email marketing might seem a little old-fashioned to some folks. But according to Business.com, it’s still the most effective form of digital communication for marketers and delivers the highest ROI. The benefit of email marketing is that “you control message timing to a greater degree. Using an opt-in list, you can pierce firewalls, spam filters and ad blockers. You can reach out to someone who forgot completely about you and pull them right back into your circle.” For those who have yet to embrace email as a tool for promoting your business, the article lists a few different user-friendly platforms that will help you get started building campaigns.

Read more at Business.com

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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