Headlines

Still Don’t Do Email Marketing? You’re Missing Out

Published

7 years ago

May 3, 2016

INSTORE Staff

Here’s a handy guide that can help you get started.

In light of social media and other digital marketing avenues, email marketing might seem a little old-fashioned to some folks. But according to Business.com, it’s still the most effective form of digital communication for marketers and delivers the highest ROI. The benefit of email marketing is that “you control message timing to a greater degree. Using an opt-in list, you can pierce firewalls, spam filters and ad blockers. You can reach out to someone who forgot completely about you and pull them right back into your circle.” For those who have yet to embrace email as a tool for promoting your business, the article lists a few different user-friendly platforms that will help you get started building campaigns.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”