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Still Don’t Do Email Marketing? You’re Missing Out

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Here’s a handy guide that can help you get started.

In light of social media and other digital marketing avenues, email marketing might seem a little old-fashioned to some folks. But according to Business.com, it’s still the most effective form of digital communication for marketers and delivers the highest ROI. The benefit of email marketing is that “you control message timing to a greater degree. Using an opt-in list, you can pierce firewalls, spam filters and ad blockers. You can reach out to someone who forgot completely about you and pull them right back into your circle.” For those who have yet to embrace email as a tool for promoting your business, the article lists a few different user-friendly platforms that will help you get started building campaigns.

Read more at Business.com

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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