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Stocking Diamonds and Diamond is Made Easy with GN Diamond’s 100% Guarantee

As consumer sales continue to rise, stores that buy for stock will have a strong advantage going into the holiday season.




(PRESS RELEASE) According to an August 26, 2021, publication by Rapaport “jewelry retail is upbeat amid positive consumer sentiment. There continues to be a loose diamond shortage although the market has seen an increase in diamond polishing”. The article continues to say that fancy shaped diamonds continue to be “robust”. GN Diamond concurs with this article as we are seeing a large demand for elongated radiants, emeralds, and pear shapes. Even marquises are gaining attraction. Ovals still come as a close second to the ever popular rounds. Larger diamonds like 2- 4 carats in all shapes are consistently selling. The steadiness in the market creates optimism not only for the retailers but for the wholesalers as well.

We work with thousands of jewelers nationwide, so we understand why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? Because over 80% of customers who walk through your doors want to buy that same day.

We have made loose diamond buying and diamond jewelry buying easy by offering a 100% guarantee. Our loose diamonds and finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee. And we never sell to the public or online retailers, so independent jewelers gain this exclusive advantage

Now, with GN Diamond’s 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If customers change their minds, you can exchange loose diamonds for loose diamonds and finished jewelry for finished jewelry.

With these diamond shortages as mentioned by Rapaport, it is imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast sellers.

Contact a GN Diamond representative at and (800) 724-8810, or visit to learn more. Open 7 days a week with free shipping.




Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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