Connect with us
mm

Published

on

Don’t throw away time and money.

Want to throw away dollars and time with your marketing efforts?

That’s easy, as jewelry marketing specialist Jimmy DeGroot explains in the video below. Just be boring. Make your store sound like every other jewelry business.

No one would do this on purpose, but if you’re not careful, it’s exactly what happens. Do you use a slogan like “Quality. Service. Value.”? Do you brag that you “have the largest diamond ring selection around? Do your salespeople talk a lot about the four Cs?

Then you’re probably boring your clients — and becoming less and less relevant to their lives.

In this clip, DeGroot explains how to delight your audience and stay top-of-mind for the long term.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

Promoted Headlines

Most Popular