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Strike a Pose for Sisterhood (it’s International Women’s Day), and Other Important Dates for March

And tag, you’re it on National Proposal Day.

Published

4 years ago

February 29, 2020

INSTORE Staff Instore March 2020 Issue

Strike a Pose for Sisterhood (it’s International Women’s Day), and Other Important Dates for March

8 International Women’s Day is a chance to demonstrate solidarity with your sisters around the world. Ask your staff to join you in striking a pose for gender equality (this year’s theme is #EachforEqual; see photo for proper pose). “Show your younger clients that you are paying attention to causes that matter to them,” says Kathleen Cutler of Kathleen Cutler Strategy, adding that you should submit the image to the local newspaper for some extra press.

1 National Procrastination Week. That thing you’ve been putting off? Just do it … even if only for five minutes in the beginning.

20 National Proposal Day. He got the ring (from you), he’s got the idea … Make sure he doesn’t forget to tag your social media accounts when it comes to the big moment.

29 On National Mom and Pop Business Owners Day, revisit your marketing to see how you’re playing up to being local, independent and service-minded.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”