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Strike a Pose for Sisterhood (it’s International Women’s Day), and Other Important Dates for March

And tag, you’re it on National Proposal Day.

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8 International Women’s Day is a chance to demonstrate solidarity with your sisters around the world. Ask your staff to join you in striking a pose for gender equality (this year’s theme is #EachforEqual; see photo for proper pose). “Show your younger clients that you are paying attention to causes that matter to them,” says Kathleen Cutler of Kathleen Cutler Strategy, adding that you should submit the image to the local newspaper for some extra press.

1 National Procrastination Week. That thing you’ve been putting off? Just do it … even if only for five minutes in the beginning.

20 National Proposal Day. He got the ring (from you), he’s got the idea … Make sure he doesn’t forget to tag your social media accounts when it comes to the big moment.

29 On National Mom and Pop Business Owners Day, revisit your marketing to see how you’re playing up to being local, independent and service-minded.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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