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Strike a Pose for Sisterhood (it’s International Women’s Day), and Other Important Dates for March

And tag, you’re it on National Proposal Day.

Published

5 years ago

February 29, 2020

INSTORE Staff Instore March 2020 Issue

Strike a Pose for Sisterhood (it’s International Women’s Day), and Other Important Dates for March

8 International Women’s Day is a chance to demonstrate solidarity with your sisters around the world. Ask your staff to join you in striking a pose for gender equality (this year’s theme is #EachforEqual; see photo for proper pose). “Show your younger clients that you are paying attention to causes that matter to them,” says Kathleen Cutler of Kathleen Cutler Strategy, adding that you should submit the image to the local newspaper for some extra press.

1 National Procrastination Week. That thing you’ve been putting off? Just do it … even if only for five minutes in the beginning.

20 National Proposal Day. He got the ring (from you), he’s got the idea … Make sure he doesn’t forget to tag your social media accounts when it comes to the big moment.

29 On National Mom and Pop Business Owners Day, revisit your marketing to see how you’re playing up to being local, independent and service-minded.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”