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Strong Consumer Demand Is Boosting Retail Bridal Sales. Buying Now Is the Best Advice

GN Diamond offers a 100% sell through guarantee as well as on natural diamond jewelry.

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(PRESS RELEASE) Retailers are reporting strong sales for the first couple of months of 2025. Whether it is the increase in loose diamond bridal sales, diamond studs, tennis bracelets and tennis necklaces, consumers are buying

Retail jewelers need to quickly replace fast sellers and stock up on finished jewelry to avoid inventory shortages. What is the cause for the shortage? For starters, demand for diamonds is outstripping supplies, with demand up 50 percent and supplies down 25 percent in the global diamond pipeline.

This bridal season retailers should go wide and deep on their diamond stud earrings inventory. The demand for tennis bracelets continues to be popular fueled by the stacking and layering trend.

Most importantly for natural, certified loose diamonds, GN Diamond offers a 100% sell through guarantee as well as on natural diamond jewelry. This takes the risk out of buying for stock and helps to increase sales. Buyers, in general, want to buy that very same day; so not having the right inventory on hand may jeopardize a sale. Remember, If you don’t have it, you can sell it!

GN boasts an inventory of over 8,000 natural diamonds with free overnight shipping. Please feel free to give GN Diamond a call at 800-724-8810, email sales@gndiamond.com or visit gndiamond.com.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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