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Presidium’s Synthetic Diamond Tester and More Stuff for Your Store for June

mm

Published

on

Presidium’s Synthetic Diamond Tester and More Stuff for Your Store for June

THE REAL DEAL

1 Lab-grown diamonds
are virtually identical
to the natural variety and
are poised to become more
widely available than ever.
A little tool can make a big
difference in differentiating
between the two. The
Presidium
synthetic diamond
tester sounds an alert when
a Type IIa stone — which is
likely to be man-made — is
placed inside. Both loose
and mounted diamonds can
be tested in the portable
device. kassoy.com.

Advertisement

PRICE: $649


ON THE CASE

2A boutique’s glittering
jewels deserve a perch
that’s equally dazzling,
especially since snazzy
presentation can’t help but
improve sales. Tecno Display’s
statuesque case gives
precious baubles a fitting
place to reside, with halogen
or LED lighting to keep
them in sharp focus. It measures
74.5 inches tall and 45
inches wide and is available
in brushed gold laminate
plus an array of standard
and custom finishes.tecnodisplay.com.

PRICE: from $2,835

Advertisement

MATERIAL
COMFORTS

3 Jewelry doesn’t always
require a flashy backdrop
to shine. Rio Grande’s
burlap-covered display adds
a warm, down-to-earth
charm to showing bracelets
or watches. The neutral
color will fit in with any
store’s color scheme and the
nubby, textured material
complements décor from
bohemian to rustic-chic.riogrande.com

PRICE: starting from $26.48


COLORING BOOK

Advertisement

4 Anyone who saw a web
meme involving a blue
and black dress (or was it
white and gold? …) knows
judging colors is subjective.
That can spell trouble when
talking gemstones with
a client or colleague. The
World of Color Communication
System for
Gem-World International helps
eliminate ambiguity. The
kit includes a master comparison
book of colors, plus
a gem crown and supplemental
book with charts to
simplify describing, grading
and pricing colored stones. gemguide.com.

PRICE: $495


CAN’T BE BEAT

5 Fretz’s hammer line
has a loyal — some
would say fanatical — following.
To ensure its quality
tools are widely available
(and to keep low-quality
copycats at bay), the brand
introduced the Maker
line, which delivers the
same performance as the
premium collection but
at a lower price, thanks to
handles in a different wood
and slightly redesigned
heads. Buying a five-piece
set of Precionsmith Maker
hammers only multiplies
the savings.ottofrei.com.

PRICE: $135

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Tools and Services

Presidium’s Synthetic Diamond Tester and More Stuff for Your Store for June

mm

Published

on

Presidium’s Synthetic Diamond Tester and More Stuff for Your Store for June

THE REAL DEAL

1 Lab-grown diamonds
are virtually identical
to the natural variety and
are poised to become more
widely available than ever.
A little tool can make a big
difference in differentiating
between the two. The
Presidium
synthetic diamond
tester sounds an alert when
a Type IIa stone — which is
likely to be man-made — is
placed inside. Both loose
and mounted diamonds can
be tested in the portable
device. kassoy.com.

Advertisement

PRICE: $649


ON THE CASE

2A boutique’s glittering
jewels deserve a perch
that’s equally dazzling,
especially since snazzy
presentation can’t help but
improve sales. Tecno Display’s
statuesque case gives
precious baubles a fitting
place to reside, with halogen
or LED lighting to keep
them in sharp focus. It measures
74.5 inches tall and 45
inches wide and is available
in brushed gold laminate
plus an array of standard
and custom finishes.tecnodisplay.com.

Advertisement

PRICE: from $2,835


MATERIAL
COMFORTS

3 Jewelry doesn’t always
require a flashy backdrop
to shine. Rio Grande’s
burlap-covered display adds
a warm, down-to-earth
charm to showing bracelets
or watches. The neutral
color will fit in with any
store’s color scheme and the
nubby, textured material
complements décor from
bohemian to rustic-chic.riogrande.com

PRICE: starting from $26.48


Advertisement

COLORING BOOK

4 Anyone who saw a web
meme involving a blue
and black dress (or was it
white and gold? …) knows
judging colors is subjective.
That can spell trouble when
talking gemstones with
a client or colleague. The
World of Color Communication
System for
Gem-World International helps
eliminate ambiguity. The
kit includes a master comparison
book of colors, plus
a gem crown and supplemental
book with charts to
simplify describing, grading
and pricing colored stones. gemguide.com.

PRICE: $495


CAN’T BE BEAT

5 Fretz’s hammer line
has a loyal — some
would say fanatical — following.
To ensure its quality
tools are widely available
(and to keep low-quality
copycats at bay), the brand
introduced the Maker
line, which delivers the
same performance as the
premium collection but
at a lower price, thanks to
handles in a different wood
and slightly redesigned
heads. Buying a five-piece
set of Precionsmith Maker
hammers only multiplies
the savings.ottofrei.com.

PRICE: $135

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular