Press Releases

Stuller Introduces Modern Brilliance

New lab-grown diamond jewelry collection now available.

Published

5 years ago

October 15, 2019

INSTORE Staff

Pieces from Stuller's Modern Brilliance collection.

(PRESS RELEASE) LAFAYETTE, LA — Premiering just in time for the holiday season, Stuller announces the launch of lab-grown diamond jewelry collection Modern Brilliance.

“With the rise in popularity of lab-grown diamonds, we felt the demand and need for a lab-grown diamond jewelry collection,” says Alisse Gregson, diamond fashion product manager. “This collection offers both essential styling as well as bold on trend fine jewelry at accessible price points.”

Modern Brilliance has approximately 50 finished jewelry styles, including earrings, necklaces, rings and bracelets, all of which are available in 14K white, yellow and rose gold. It also offers bigger looks, such as line bracelets, for a better value.

“This collection truly sets itself apart by offering trendy lab-grown fine jewelry to the industry,” says Alix Gonsoulin, vice president of fine jewelry, bridal, and findings. “By carrying lab-grown diamond jewelry, business owners can expand their customer base with not only a new story to tell, but the accessible price points for those who may otherwise not buy diamond jewelry at all.”

To view the Modern Brilliance Collection visit, www.stuller.com/modernbrilliance

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”