Press Releases

Stuller Introduces Modern Brilliance

New lab-grown diamond jewelry collection now available.

Published

4 years ago

October 15, 2019

INSTORE Staff

Pieces from Stuller’s Modern Brilliance collection.

(PRESS RELEASE) LAFAYETTE, LA — Premiering just in time for the holiday season, Stuller announces the launch of lab-grown diamond jewelry collection Modern Brilliance.

“With the rise in popularity of lab-grown diamonds, we felt the demand and need for a lab-grown diamond jewelry collection,” says Alisse Gregson, diamond fashion product manager. “This collection offers both essential styling as well as bold on trend fine jewelry at accessible price points.”

Modern Brilliance has approximately 50 finished jewelry styles, including earrings, necklaces, rings and bracelets, all of which are available in 14K white, yellow and rose gold. It also offers bigger looks, such as line bracelets, for a better value.

“This collection truly sets itself apart by offering trendy lab-grown fine jewelry to the industry,” says Alix Gonsoulin, vice president of fine jewelry, bridal, and findings. “By carrying lab-grown diamond jewelry, business owners can expand their customer base with not only a new story to tell, but the accessible price points for those who may otherwise not buy diamond jewelry at all.”

To view the Modern Brilliance Collection visit, www.stuller.com/modernbrilliance

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”