Connect with us

Press Releases

Stuller Releases New Catalogs


mm

Published

on

(PRESS RELEASE) LAFAYETTE, LA – The holiday rush is over, but engagements happen all year around. And Stuller is announcing the release of two new catalogs designed to help jewelers capitalize on those opportunities: Bridal 2018-2019 and Diamonds and Gemstones 2018-2019. 

“Our logic is simple: every stone needs a setting and every setting needs a stone,” says Ashley Brown, executive director of marketing. “It just makes sense to release these two books together as they can go hand-in-hand at the sales counter.” 

The Bridal 2018-2019 catalog is our most comprehensive to date. “This catalog helps jewelers keep up with major bridal trends, including the growing demand for custom design,” says Maren Rosen, vice president of merchandising. “It includes our largest offering of flexible 3C designs, which are styles that are easily customized on Stuller.com.” 

 Additional features for Bridal 2018-2019 include:

  • More than 40% new product marked with a NEW badge for easy identification.
  • New section for Shanks and Settings.
  • New Ring Enhancers section with wraps, guards, and contour bands.
  • More styles shown in rose and yellow gold.

“The new Diamonds and Gemstones catalog is truly a glimpse of our vast in-stock inventory,” says Stanley Zale, vice president of diamonds and gemstones. “Jewelers can find an assortment of new product along with design inspiration and additional sales tools. We’re proud to offer our customers one of the largest selections of diamonds and gemstones in the industry.” 

Diamonds and Gemstones 2018-2019 features include:

Advertisement
  • New shapes, cuts, and sizes indicated with a NEW badge.
  • A color index for choosing stones by color.
  • Inspirational customer-designed pieces.
  • Stuller’s helpful services grouped together on pages 182-184.
  • Gemstone facts you can share with customers.

Learn more about Bridal 2018-2019 and Diamonds & Gemstones 2018-2019 here. 

Stuller Releases New Catalogs


Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular