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Stuller Turns 50 and More Service News for January

Plus a private online community by WJA.

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Network on the Net

Connect, by the Women’s Jewelry Association, is a private online community just for WJA members. The platform offers many specialized discussion groups, local chapter forums, a member directory, and more. wjaconnect.womensjewelryassociation.com/home

Lab-Grown Launch

The Laboratory-Grown Diamond Exchange is the first online platform dedicated to safely buying and selling laboratory-grown diamonds. Market data collected from the platform will inform the Laboratory-Grown Diamond Price Index, which will publish cash asking prices for lab-grown diamonds.
lgdex.org

Stuller Turns 50

Fifty years ago, Matt Stuller started his business from the trunk of his car after realizing the industry’s need for quality findings and mountings. Now Stuller is an international corporation and is releasing a commemorative 50th anniversary logo to celebrate! Happy birthday, Stuller. stuller.com

Pioneer Lavalier

Lavalier Personal Jewelry Insurance will now offer two-way messaging to quickly guide consumers through the insurance process. Thanks to Pypestream customer engagement software, Lavalier can now quote and immediately bind customers’ insurance policies online for instant peace of mind. lavalier.com

New at DPA

David Kellie, an experienced marketer with more than a decade of experience working with consumer brands including Ralph Lauren, is the new CEO of Diamond Producers’ Association (DPA). Previous CEO Jean-Marc Lieberherr chose to step down late last year. diamondproducers.com

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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