Connect with us

In the End

Stupor Duper!

Published

on

This winter, the hottest drink at New York's tony Algonquin Hotel bar is a $10,000 martini on the rocks. Or rather, make that singular "rock" – a high-end diamond sourced from the hotel's in-house jeweler. Read More

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

Promoted Headlines

In the End

Tale End: The Golden Rule

Published

on

By

Tale End: Golden Rule

 

Published in the October 2012 issue

Loyal customer, Mr. Cheatam, comes into store at Christmas to buy a large pair of diamond stud earrings. Sales associate Betty, who knows him and his wife well, sells him large diamond earrings. A week later, Mr. Cheatam’s wife comes into store for a repair. Betty asks Mrs. Cheatam how she liked the diamond earrings. Oops! Wrong thing to say. Moral of the story: Jewelers are like doctors. Privacy is the golden rule. (And yes, they did get a divorce.) — Greg Raskin; Raskin’s Jewelers, Prescott, AZ

Continue Reading

In the End

Tale End: Hungry for a Sale

Published

on

By

 

Tale End: Hungry for a Sale

 

Published in the August 2012 issue

A new young staff member is showing a necklace that features apatite. Being fond of gems and their powers, she tells the rather large lady that the gemstone suppresses appetite, something that the client would probably appreciate. The lady becomes silent and walks out. — Zdena Jiroutova; Z Folio Gallery, Solvang, CA

Continue Reading

In the End

Tale End: With Age Comes Wisdom

Published

on

By

Tale End: With Age Comes Wisdom
 

Published in the June 2012 issue

We once had an older gentleman point out to us that we don’t sell young men only one ring. Rather, we sell them three at a time. How so? “Well,” he said, “you sell them an engagement ring, a wedding ring and suffeRING!”

Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

Continue Reading

Most Popular