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StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers

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(PRESS RELEASE) For the past decade, StyleLab has proven that product placement on major Hollywood celebrities for red carpet award shows and other events is not only reserved for “the big” jewelry and watch brands. Dubbed the “one-stop jewelry and watch event” by both celebrities and wardrobe stylists, StyleLab Celebrity Styling Events offer designer brands and retailers from around the world the opportunity to showcase their jewelry and watch designs to celebrities and their wardrobe stylists for wear, as well as be seen on the top national entertainment television shows.

In the past 10 years, StyleLab has dressed over 600 celebrities for red carpet events and facilitated 1,800+ jewelry and watch loans. Several notable highlights include Amy Adams (Sharp Objects), Steve Carell (Beautiful Boy), Allison Janney (Mom), Angela Bassett (9-1-1), Zoe Kravitz (Big Little Lies), Yara Shahidi (Black-ish), Debra Messing (Will & Grace), Lily Collins (Les Misérables), Reid Scott (Veep), Laura Prepon and Laverne Cox (Orange is the New Black), Eva Longoria (Empire), Regina King (Seven Seconds), Nicollette Sheridan (Dynasty), Jon Cryer (Justice League Action), Jane Lynch (The Marvelous Mrs. Maisel), and Mario Lopez (Extra).

StyleLab has also garnered millions of dollars worth of media coverage for participating brands in national press outlets such as Us Weekly, People Magazine, Extra, E! News, Access Hollywood, and Entertainment Tonight, to name a few. Further, many participating brands have been offered major TV show product placement opportunities as a result of being seen by wardrobe stylists attending a StyleLab event. 

From well-known designers to emerging brands, associations and retailers, StyleLab participants have included: Neil Lane, Erica Courtney, DeBeers, Mastoloni, Platinum Guild International, American Gem Trade Association, Hamilton watches, Perrelet watches, Dena Kemp, Susan Eisen, Shaftel Diamond Co., Leo Schachter, Christopher Designs, Jewelry By Gail, Elyse Fine Jewelers, and Dream Choice Jewelry.

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StyleLab events are the brainchild of jewelry and style expert Michael O’Connor founder of Style & Substance, Inc., and publicist Niki Ostin, founder of PR Lab, Inc., who addressed the need for celebrity wardrobe stylists looking for interesting and unique jewelry designs that would stand out on the red carpet.

“StyleLab Celebrity Styling Events are well recognized and consistently popular with Hollywood stars and their wardrobe stylists since we showcase pieces from a variety of emerging and established jewelry designers and retailers, each with a unique style – from vintage to modern – to create their preferred looks for events including the Emmys, Golden Globes, SAGs, and Academy Awards,” says O’Connor.

Adds Ostin, “We offer jewelry and watch options during times when stylists and celebrities are actively seeking new designs that haven’t already been showcased multiple times on the red carpet. We even receive requests from celebrities saying the specific piece brought them good luck at an awards show so they want to buy it!”

StyleLab’s upcoming jewelry loaning event will take place prior to the SAG Awards in January.

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
   Amy Adams                                                                                                      Michael O’Connor and Angela Bassett

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
Mario Lopez                                                                                                              Lily Collins

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StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
              Michael O’Connor and Nicollette                                                                                Sheridan Reid Scott

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Press Releases

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers

mm

Published

on

(PRESS RELEASE) For the past decade, StyleLab has proven that product placement on major Hollywood celebrities for red carpet award shows and other events is not only reserved for “the big” jewelry and watch brands. Dubbed the “one-stop jewelry and watch event” by both celebrities and wardrobe stylists, StyleLab Celebrity Styling Events offer designer brands and retailers from around the world the opportunity to showcase their jewelry and watch designs to celebrities and their wardrobe stylists for wear, as well as be seen on the top national entertainment television shows.

In the past 10 years, StyleLab has dressed over 600 celebrities for red carpet events and facilitated 1,800+ jewelry and watch loans. Several notable highlights include Amy Adams (Sharp Objects), Steve Carell (Beautiful Boy), Allison Janney (Mom), Angela Bassett (9-1-1), Zoe Kravitz (Big Little Lies), Yara Shahidi (Black-ish), Debra Messing (Will & Grace), Lily Collins (Les Misérables), Reid Scott (Veep), Laura Prepon and Laverne Cox (Orange is the New Black), Eva Longoria (Empire), Regina King (Seven Seconds), Nicollette Sheridan (Dynasty), Jon Cryer (Justice League Action), Jane Lynch (The Marvelous Mrs. Maisel), and Mario Lopez (Extra).

StyleLab has also garnered millions of dollars worth of media coverage for participating brands in national press outlets such as Us Weekly, People Magazine, Extra, E! News, Access Hollywood, and Entertainment Tonight, to name a few. Further, many participating brands have been offered major TV show product placement opportunities as a result of being seen by wardrobe stylists attending a StyleLab event. 

From well-known designers to emerging brands, associations and retailers, StyleLab participants have included: Neil Lane, Erica Courtney, DeBeers, Mastoloni, Platinum Guild International, American Gem Trade Association, Hamilton watches, Perrelet watches, Dena Kemp, Susan Eisen, Shaftel Diamond Co., Leo Schachter, Christopher Designs, Jewelry By Gail, Elyse Fine Jewelers, and Dream Choice Jewelry.

Advertisement

StyleLab events are the brainchild of jewelry and style expert Michael O’Connor founder of Style & Substance, Inc., and publicist Niki Ostin, founder of PR Lab, Inc., who addressed the need for celebrity wardrobe stylists looking for interesting and unique jewelry designs that would stand out on the red carpet.

“StyleLab Celebrity Styling Events are well recognized and consistently popular with Hollywood stars and their wardrobe stylists since we showcase pieces from a variety of emerging and established jewelry designers and retailers, each with a unique style – from vintage to modern – to create their preferred looks for events including the Emmys, Golden Globes, SAGs, and Academy Awards,” says O’Connor.

Adds Ostin, “We offer jewelry and watch options during times when stylists and celebrities are actively seeking new designs that haven’t already been showcased multiple times on the red carpet. We even receive requests from celebrities saying the specific piece brought them good luck at an awards show so they want to buy it!”

StyleLab’s upcoming jewelry loaning event will take place prior to the SAG Awards in January.

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
   Amy Adams                                                                                                      Michael O’Connor and Angela Bassett

Advertisement

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
Mario Lopez                                                                                                              Lily Collins

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
              Michael O’Connor and Nicollette                                                                                Sheridan Reid Scott

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular