StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers

Published

5 years ago

September 11, 2018

INSTORE Staff

(PRESS RELEASE) For the past decade, StyleLab has proven that product placement on major Hollywood celebrities for red carpet award shows and other events is not only reserved for “the big” jewelry and watch brands. Dubbed the “one-stop jewelry and watch event” by both celebrities and wardrobe stylists, StyleLab Celebrity Styling Events offer designer brands and retailers from around the world the opportunity to showcase their jewelry and watch designs to celebrities and their wardrobe stylists for wear, as well as be seen on the top national entertainment television shows.

In the past 10 years, StyleLab has dressed over 600 celebrities for red carpet events and facilitated 1,800+ jewelry and watch loans. Several notable highlights include Amy Adams (Sharp Objects), Steve Carell (Beautiful Boy), Allison Janney (Mom), Angela Bassett (9-1-1), Zoe Kravitz (Big Little Lies), Yara Shahidi (Black-ish), Debra Messing (Will & Grace), Lily Collins (Les Misérables), Reid Scott (Veep), Laura Prepon and Laverne Cox (Orange is the New Black), Eva Longoria (Empire), Regina King (Seven Seconds), Nicollette Sheridan (Dynasty), Jon Cryer (Justice League Action), Jane Lynch (The Marvelous Mrs. Maisel), and Mario Lopez (Extra).

StyleLab has also garnered millions of dollars worth of media coverage for participating brands in national press outlets such as Us Weekly, People Magazine, Extra, E! News, Access Hollywood, and Entertainment Tonight, to name a few. Further, many participating brands have been offered major TV show product placement opportunities as a result of being seen by wardrobe stylists attending a StyleLab event.

From well-known designers to emerging brands, associations and retailers, StyleLab participants have included: Neil Lane, Erica Courtney, DeBeers, Mastoloni, Platinum Guild International, American Gem Trade Association, Hamilton watches, Perrelet watches, Dena Kemp, Susan Eisen, Shaftel Diamond Co., Leo Schachter, Christopher Designs, Jewelry By Gail, Elyse Fine Jewelers, and Dream Choice Jewelry.

StyleLab events are the brainchild of jewelry and style expert Michael O’Connor founder of Style & Substance, Inc., and publicist Niki Ostin, founder of PR Lab, Inc., who addressed the need for celebrity wardrobe stylists looking for interesting and unique jewelry designs that would stand out on the red carpet.

“StyleLab Celebrity Styling Events are well recognized and consistently popular with Hollywood stars and their wardrobe stylists since we showcase pieces from a variety of emerging and established jewelry designers and retailers, each with a unique style – from vintage to modern – to create their preferred looks for events including the Emmys, Golden Globes, SAGs, and Academy Awards,” says O’Connor.

Adds Ostin, “We offer jewelry and watch options during times when stylists and celebrities are actively seeking new designs that haven’t already been showcased multiple times on the red carpet. We even receive requests from celebrities saying the specific piece brought them good luck at an awards show so they want to buy it!”

StyleLab’s upcoming jewelry loaning event will take place prior to the SAG Awards in January.

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
Amy Adams Michael O’Connor and Angela Bassett

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
Mario Lopez Lily Collins

StyleLab Celebrates a Decade of Providing Emerging Jewelry and Watch Designers
Michael O’Connor and Nicollette Sheridan Reid Scott

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”