Success Story

Published

16 years ago

July 2, 2008

SING ALONG, EVERYBODY. ?On the first day of Christmas, my true love gave to me …?

We all know, and love, this classic holiday song. But like many, many songs (e.g Bruce Springsteen’s ?Born in the USA?), it’s one of those ditties we belt out from our bellies without really absorbing the words we’re singing. I mean, what kinds of gifts are these that your true love is giving?

Of course, the five golden rings could be valuable, depending on style and karatage. But we could definitely do without the four calling birds (noisy), the seven swans a-swimming (think of the extra pool-maintenance charges), the eight maids a-milkin’ (fine, if you’re single … and into that kind of thing), the three french hens, the ten lords a leapin’ (see ?five maids a milkin’?), the two turtle doves, and the partridge in his pear tree (uhh … what’s with all the birds already?)

Alright, let’s face it: your true love doesn’t know squat about what you really need.

But Instore does. And we prove it this issue by going out and getting you a Christmas gift that you can really use ? this month’s lead story ?Holiday Success: The 12 Ways of Christmas.? As opposed to all the prepping and planning we’ve been trying to help you achieve in our last two issues, in this story we’re out to provide you with instant satisfaction. You’ll find the one dozen most valuable holiday behaviors you can engage in, on the fly, to help build business and win customers. And the best part is you can benefit from them regardless of how much you have (or … gulp … haven’t) prepared over the last few months.

Together, we think they’ll give you the greatest holiday gift of all:

One store a-sellin’.

Wishing you the very best business …
David Squires
Executive Editor And Associate Publisher
(Click here)

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”