Press Releases

Success with Internet Marketing and Vendor Programs

The Plumb Club podcasts for October help retailers maximize two important tools.

Published

2 years ago

October 14, 2022

Press Releases

Success with Internet Marketing and Vendor Programs

(PRESS RELEASE) NEW YORK — The Plumb Club’s monthly podcasts for October have been added to the learning library. This month’s focus is on two important tools that retailers can use to generate awareness, drive traffic, simplify value presentation and reduce barriers to purchase. Retailers will be provided with an understanding on how important these tools are and learn tips on maximizing results and generating sales.

Top 5 Ways to Get More ROI From Your Internet Marketing: Today, internet marketing is a crucial part of the marketing mix. Unlike many historical marketing methods, internet marketing allows a retailer to track the performance of the initiative. In this podcast, Suereea Mathews discusses several elements of internet marketing that can help a retailer get more ROI from their initiatives and ensure success. Suereea Mathews is the Co-CEO of Luxury Brand Marketing and has specialized in the jewelry industry for over 18 years. She has beta-tested technology, apps, communities and other online tools for Facebook, Google, LinkedIn, Pinterest, Twitter and Instagram.

Programed For Success – Making Vendor Programs Work for You: Efficiency and effectiveness at the sales counter is a “must” for retailers. By simplifying the visual product and value presentation, a retailer can not only help a consumer understand the various options available to them within a category, they can help guide and expedite the consumers decision making process. In this presentation, on behalf of Plumb Club Member Shefi, Kate Peterson of Performance Concepts illustrates how vendor programs allow the consumer to eliminate the need to search further, help them “self-qualify” on quality and budget options and assist the salesperson in closing a sale. Shefi was established in 1975 and is a top source for programs such as: Anniversary Bands, Clusters, Stackables, Diamond Hoops, Diamond Bracelets and Bangles, plus a variety of new Bridal Collections.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available in the “Listen” area at the Jewelers Resource Center here or The Plumb Club website under “Resources”.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”