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Summer Lovin’

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Life’s a beach … Can work be one, too?

AFTER TWO ISSUES that you’d have been well-advised to wear a weightlifter’s belt while removing from the mailbox, we’re back down to a more manageable size this month. 

Despite the slimmer size, we’ve still got a lot of reading for you to do. Only this time, instead of reading for ideas, we’re asking you to read for fun. Ladies and gentlemen, let me introduce our first-ever ?Summer Reading Edition.? So put away your Post-It notes and highlighters ? instead of tips, store profiles, polls and case studies, we’re packing this edition with the best jewelry-related fiction and non-fiction we could find.  

It’s an issue expressly designed for you to take to the beach or pool, slather on the sunscreen, crank up the iPod, and simply enjoy. (And if we ever do another one, maybe we’ll try a non-stain cover and even include a promotional Frisbee.) 

Though there’s not as much practical information as in a typical edition of INSTORE, we think we’re providing something equally valuable: a collection of very different tales that will help you feel, more strongly than ever before, the power of the amazing business we work in.  

Be sure to let us know your favorite piece. Was it the rude comedy of Dave Salkin’s ?The Young Salesman? (warning: stay away from this story if you’re easily offended), Guy De Maupassant’s classic ?The Necklace,? Josh Wimmer’s ?A Super Jeweler? ? a sly take on superheroes and the jewelry business ? or Marjorie Hart’s memoir of a long-ago season at America’s top jewelry store, ?Summer at Tiffany?? Enjoy! 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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David Squires

Summer Lovin’

Published

on

Life’s a beach … Can work be one, too?

AFTER TWO ISSUES that you’d have been well-advised to wear a weightlifter’s belt while removing from the mailbox, we’re back down to a more manageable size this month. 

Despite the slimmer size, we’ve still got a lot of reading for you to do. Only this time, instead of reading for ideas, we’re asking you to read for fun. Ladies and gentlemen, let me introduce our first-ever ?Summer Reading Edition.? So put away your Post-It notes and highlighters ? instead of tips, store profiles, polls and case studies, we’re packing this edition with the best jewelry-related fiction and non-fiction we could find.  

It’s an issue expressly designed for you to take to the beach or pool, slather on the sunscreen, crank up the iPod, and simply enjoy. (And if we ever do another one, maybe we’ll try a non-stain cover and even include a promotional Frisbee.) 

Though there’s not as much practical information as in a typical edition of INSTORE, we think we’re providing something equally valuable: a collection of very different tales that will help you feel, more strongly than ever before, the power of the amazing business we work in.  

Be sure to let us know your favorite piece. Was it the rude comedy of Dave Salkin’s ?The Young Salesman? (warning: stay away from this story if you’re easily offended), Guy De Maupassant’s classic ?The Necklace,? Josh Wimmer’s ?A Super Jeweler? ? a sly take on superheroes and the jewelry business ? or Marjorie Hart’s memoir of a long-ago season at America’s top jewelry store, ?Summer at Tiffany?? Enjoy! 

Advertisement

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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