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David Squires

Summer Lovin’



Life’s a beach … Can work be one, too?

AFTER TWO ISSUES that you’d have been well-advised to wear a weightlifter’s belt while removing from the mailbox, we’re back down to a more manageable size this month. 

Despite the slimmer size, we’ve still got a lot of reading for you to do. Only this time, instead of reading for ideas, we’re asking you to read for fun. Ladies and gentlemen, let me introduce our first-ever ?Summer Reading Edition.? So put away your Post-It notes and highlighters ? instead of tips, store profiles, polls and case studies, we’re packing this edition with the best jewelry-related fiction and non-fiction we could find.  

It’s an issue expressly designed for you to take to the beach or pool, slather on the sunscreen, crank up the iPod, and simply enjoy. (And if we ever do another one, maybe we’ll try a non-stain cover and even include a promotional Frisbee.) 

Though there’s not as much practical information as in a typical edition of INSTORE, we think we’re providing something equally valuable: a collection of very different tales that will help you feel, more strongly than ever before, the power of the amazing business we work in.  

Be sure to let us know your favorite piece. Was it the rude comedy of Dave Salkin’s ?The Young Salesman? (warning: stay away from this story if you’re easily offended), Guy De Maupassant’s classic ?The Necklace,? Josh Wimmer’s ?A Super Jeweler? ? a sly take on superheroes and the jewelry business ? or Marjorie Hart’s memoir of a long-ago season at America’s top jewelry store, ?Summer at Tiffany?? Enjoy! 


Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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