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Summer Lovin’

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Life’s a beach … Can work be one, too?

AFTER TWO ISSUES that you’d have been well-advised to wear a weightlifter’s belt while removing from the mailbox, we’re back down to a more manageable size this month. 

Despite the slimmer size, we’ve still got a lot of reading for you to do. Only this time, instead of reading for ideas, we’re asking you to read for fun. Ladies and gentlemen, let me introduce our first-ever ?Summer Reading Edition.? So put away your Post-It notes and highlighters ? instead of tips, store profiles, polls and case studies, we’re packing this edition with the best jewelry-related fiction and non-fiction we could find.  

It’s an issue expressly designed for you to take to the beach or pool, slather on the sunscreen, crank up the iPod, and simply enjoy. (And if we ever do another one, maybe we’ll try a non-stain cover and even include a promotional Frisbee.) 

Though there’s not as much practical information as in a typical edition of INSTORE, we think we’re providing something equally valuable: a collection of very different tales that will help you feel, more strongly than ever before, the power of the amazing business we work in.  

Be sure to let us know your favorite piece. Was it the rude comedy of Dave Salkin’s ?The Young Salesman? (warning: stay away from this story if you’re easily offended), Guy De Maupassant’s classic ?The Necklace,? Josh Wimmer’s ?A Super Jeweler? ? a sly take on superheroes and the jewelry business ? or Marjorie Hart’s memoir of a long-ago season at America’s top jewelry store, ?Summer at Tiffany?? Enjoy! 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Summer Lovin’

Published

on

Life’s a beach … Can work be one, too?

AFTER TWO ISSUES that you’d have been well-advised to wear a weightlifter’s belt while removing from the mailbox, we’re back down to a more manageable size this month. 

Despite the slimmer size, we’ve still got a lot of reading for you to do. Only this time, instead of reading for ideas, we’re asking you to read for fun. Ladies and gentlemen, let me introduce our first-ever ?Summer Reading Edition.? So put away your Post-It notes and highlighters ? instead of tips, store profiles, polls and case studies, we’re packing this edition with the best jewelry-related fiction and non-fiction we could find.  

It’s an issue expressly designed for you to take to the beach or pool, slather on the sunscreen, crank up the iPod, and simply enjoy. (And if we ever do another one, maybe we’ll try a non-stain cover and even include a promotional Frisbee.) 

Though there’s not as much practical information as in a typical edition of INSTORE, we think we’re providing something equally valuable: a collection of very different tales that will help you feel, more strongly than ever before, the power of the amazing business we work in.  

Advertisement

Be sure to let us know your favorite piece. Was it the rude comedy of Dave Salkin’s ?The Young Salesman? (warning: stay away from this story if you’re easily offended), Guy De Maupassant’s classic ?The Necklace,? Josh Wimmer’s ?A Super Jeweler? ? a sly take on superheroes and the jewelry business ? or Marjorie Hart’s memoir of a long-ago season at America’s top jewelry store, ?Summer at Tiffany?? Enjoy! 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular