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Supercharge Your Site … and More Service News for April

Plus, check out Gübelin Academy’s new online course.

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Gemstones 101

The renowned Gübelin Academy now offers a new online course, “Coloured Gem Professional: The Basics.” The course includes expert interviews and additional information such as the work of the curator, who manages the Gübelin Gem Lab’s reference stone collection of more than 27,000 samples. gubelin.com

Supercharge Your Site

If you’re looking for the best way to grow your store’s potential in 2021, consider turning to Freshley Digital for a fully updated and branded website for your business. In the modern market, a store’s online presence is essential for lead generation and sales. Inquire today for a free new site mockup. freshleydigital.com

Finally Forever

Fine jewelry manufacturer Stuller Inc. is celebrating couples who are preparing to say “I do” after a year of rescheduled wedding celebrations by producing a collection of wedding-focused photos, videos, and other marketing materials that are free for jewelers to use all year long. stuller.com/yearofthewedding

On the Edge of Information

The Edge Retail Academy, a jewelry industry advisory company, has launched The Watch Market Share Report as part of their Vendor Pulse program. The new report shows manufacturers their Key Performance Indicators, including market share and those of their competitors. A great resource for retailers seeking to better understand sell-through data and inventory levels. edgeretailacademy.com

Perfectly Prolific

Prolific is the world’s first software for Personal Creativity Management (PCM). It’s designed to help you troubleshoot your own challenges in a fast, personalized way. Subscribers get full access, downloadable resources and daily emails delivered to their inbox with inspiration to help them execute their ideas. getprolific.io

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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