Tools and Services

Supercharge Your Site … and More Service News for April

Plus, check out Gübelin Academy’s new online course.

Published

3 years ago

March 23, 2021

INSTORE Staff Instore April 2021 Issue

Gemstones 101

The renowned Gübelin Academy now offers a new online course, “Coloured Gem Professional: The Basics.” The course includes expert interviews and additional information such as the work of the curator, who manages the Gübelin Gem Lab’s reference stone collection of more than 27,000 samples. gubelin.com

Supercharge Your Site

If you’re looking for the best way to grow your store’s potential in 2021, consider turning to Freshley Digital for a fully updated and branded website for your business. In the modern market, a store’s online presence is essential for lead generation and sales. Inquire today for a free new site mockup. freshleydigital.com

Finally Forever

Fine jewelry manufacturer Stuller Inc. is celebrating couples who are preparing to say “I do” after a year of rescheduled wedding celebrations by producing a collection of wedding-focused photos, videos, and other marketing materials that are free for jewelers to use all year long. stuller.com/yearofthewedding

On the Edge of Information

The Edge Retail Academy, a jewelry industry advisory company, has launched The Watch Market Share Report as part of their Vendor Pulse program. The new report shows manufacturers their Key Performance Indicators, including market share and those of their competitors. A great resource for retailers seeking to better understand sell-through data and inventory levels. edgeretailacademy.com

Perfectly Prolific

Prolific is the world’s first software for Personal Creativity Management (PCM). It’s designed to help you troubleshoot your own challenges in a fast, personalized way. Subscribers get full access, downloadable resources and daily emails delivered to their inbox with inspiration to help them execute their ideas. getprolific.io

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”