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Supercharge Your Site … and More Service News for April

Plus, check out Gübelin Academy’s new online course.





Gemstones 101

The renowned Gübelin Academy now offers a new online course, “Coloured Gem Professional: The Basics.” The course includes expert interviews and additional information such as the work of the curator, who manages the Gübelin Gem Lab’s reference stone collection of more than 27,000 samples.

Supercharge Your Site

If you’re looking for the best way to grow your store’s potential in 2021, consider turning to Freshley Digital for a fully updated and branded website for your business. In the modern market, a store’s online presence is essential for lead generation and sales. Inquire today for a free new site mockup.

Finally Forever

Fine jewelry manufacturer Stuller Inc. is celebrating couples who are preparing to say “I do” after a year of rescheduled wedding celebrations by producing a collection of wedding-focused photos, videos, and other marketing materials that are free for jewelers to use all year long.

On the Edge of Information

The Edge Retail Academy, a jewelry industry advisory company, has launched The Watch Market Share Report as part of their Vendor Pulse program. The new report shows manufacturers their Key Performance Indicators, including market share and those of their competitors. A great resource for retailers seeking to better understand sell-through data and inventory levels.

Perfectly Prolific

Prolific is the world’s first software for Personal Creativity Management (PCM). It’s designed to help you troubleshoot your own challenges in a fast, personalized way. Subscribers get full access, downloadable resources and daily emails delivered to their inbox with inspiration to help them execute their ideas.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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