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Supercharge Your Site … and More Service News for April

Plus, check out Gübelin Academy’s new online course.





Gemstones 101

The renowned Gübelin Academy now offers a new online course, “Coloured Gem Professional: The Basics.” The course includes expert interviews and additional information such as the work of the curator, who manages the Gübelin Gem Lab’s reference stone collection of more than 27,000 samples.

Supercharge Your Site

If you’re looking for the best way to grow your store’s potential in 2021, consider turning to Freshley Digital for a fully updated and branded website for your business. In the modern market, a store’s online presence is essential for lead generation and sales. Inquire today for a free new site mockup.

Finally Forever

Fine jewelry manufacturer Stuller Inc. is celebrating couples who are preparing to say “I do” after a year of rescheduled wedding celebrations by producing a collection of wedding-focused photos, videos, and other marketing materials that are free for jewelers to use all year long.

On the Edge of Information

The Edge Retail Academy, a jewelry industry advisory company, has launched The Watch Market Share Report as part of their Vendor Pulse program. The new report shows manufacturers their Key Performance Indicators, including market share and those of their competitors. A great resource for retailers seeking to better understand sell-through data and inventory levels.

Perfectly Prolific

Prolific is the world’s first software for Personal Creativity Management (PCM). It’s designed to help you troubleshoot your own challenges in a fast, personalized way. Subscribers get full access, downloadable resources and daily emails delivered to their inbox with inspiration to help them execute their ideas.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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