Connect with us

Supersize It

Published

16 years ago

on

A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

Advertisement

We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

Promoted Headlines

Most Popular

David Squires

Supersize It

Published

16 years ago

on

A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Advertisement

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

Promoted Headlines

Most Popular