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Supersize It

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A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

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We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

Supersize It

Published

on

A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Advertisement

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular