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Supersize It

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A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

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We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Supersize It

Published

on

A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Advertisement

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular