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Supersize It

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A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

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We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Supersize It

Published

on

A little extra content never hurt anyone

WHEW! WHEW! WHEWWWWWW!

If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Advertisement

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  

We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular