Connect with us

David Squires

Supersize It



A little extra content never hurt anyone


If you couldn’t tell already ? from the delirious gibberish that sometimes appears in this space ? I usually write these notes at the end of producing each issue of INSTORE. It seems like the best time to do it ? the issue, its strengths, its weaknesses, its talking points, and its geez-hope-they-don’t-notice-thats are all clear in my head and easily identifiable in a police lineup. 

This month, I’m feeling even loopier than usual, as we finish the second of our back-to-back, biggest-ever issues. Like most editors, I love big books. There are a lot of extra ads, sure, but there’s also the challenge of providing extra-special, supersized content to make certain that, as always, you read INSTORE from the first page to the very last.  

And I’ve got a really good feeling about this issue ? there’s a lot you’ll find useful, plus a few things that I think could truly change the face of your business. 

Think of it as our present to you. Because without your support, enthusiasm, and the power of your collective voices, big issues like this wouldn’t be possible.  


We’ve been wiping the floor with other magazines (sorry, other magazines!) in reader surveys for the past four years. Advertisers hear the buzz. They see the surveys. And cagey ones who don’t believe reader polls simply go out and do their own. Then they believe. That makes sales easier, and issues bigger … and bigger. 

So enjoy this monster edition ? though it might take twice as long to read it, we’re confident that the extra time will pay off in your business. 

Wishing you the very best business…

David Squires  
Executive Editor and Associate Publisher  
Click here

Continue Reading


Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular