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Surprise! Jewelers Do Love Social Media

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Surprise! Jewelers Do Love Social Media

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

 

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Surprise! Jewelers Do Love Social Media

Published

on

Surprise! Jewelers Do Love Social Media

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

Advertisement
 

Please enable JavaScript to view the <a href=”http://disqus.com/?ref_noscript”>comments powered by Disqus.</a>

blog comments powered by Disqus

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
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/* * * DON’T EDIT BELOW THIS LINE * * */
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var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular