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Surprise! Jewelers Do Love Social Media

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Surprise! Jewelers Do Love Social Media

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

 

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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David Squires

Surprise! Jewelers Do Love Social Media

Published

on

Surprise! Jewelers Do Love Social Media

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

Advertisement
 

Please enable JavaScript to view the <a href=”http://disqus.com/?ref_noscript”>comments powered by Disqus.</a>

blog comments powered by Disqus

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

Please enable JavaScript to view the comments powered by Disqus.
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Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular