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Surprise! Jewelers Do Love Social Media

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Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

 

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Surprise! Jewelers Do Love Social Media

Published

on

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

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Please enable JavaScript to view the <a href=”http://disqus.com/?ref_noscript”>comments powered by Disqus.</a>

blog comments powered by Disqus

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

Please enable JavaScript to view the comments powered by Disqus.
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Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular