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Surprise! Jewelers Do Love Social Media

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Surprise! Jewelers Do Love Social Media

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Surprise! Jewelers Do Love Social Media

Published

on

Surprise! Jewelers Do Love Social Media

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

Advertisement
 

Please enable JavaScript to view the <a href=”http://disqus.com/?ref_noscript”>comments powered by Disqus.</a>

blog comments powered by Disqus

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
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Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular