Connect with us

David Squires

Surprise! Jewelers Do Love Social Media

Published

on

Results are not yet final, but we’re getting eye-opening results regarding social media in this year’s annual “Big Survey” (coming in October’s INSTORE).

P.S. The survey is still open, but closing soon. If you haven’t answered yet, go here.

A few key findings from the survey:

  • The huge majority of jewelers are already on social media, with 90% stating that they “actively use Facebook on a professional basis”. (Plus 32% actively using LinkedIn, 25% Twitter, 21% Pinterest, and 15% YouTube.)
  • Nearly 60% of jewelers spend more than an hour per week using social media on a professional basis, and more than 20% spend five hours-plus.
  • Jewelers generally believe that time is well-spent, with only 17% saying they “agree” or “strongly agree” with the statement “Social media is not worth the investment in time”. (40% “disagree” with the statement, and 23% “strongly disagree, while another 20% were neutral.)

Lesson? If only the general business media paid more attention to the opinions of jewelers, perhaps Facebook’s stock price wouldn’t be cratering.

 

Please enable JavaScript to view the <a href=”http://disqus.com/?ref_noscript”>comments powered by Disqus.</a>

Advertisement

blog comments powered by Disqus

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular