Connect with us

Press Releases

Swarovski Celebrates 10th Year Illuminating Oscars Stage

mm

Published

on

This year will feature 300,000 crystals.

(Press Release) LOS ANGELES – This year Swarovski celebrates its 10th year adding glamour to the Oscars stage.

Since 2007, Swarovski has provided over 1 million Swarovski crystals to the stage at the annual Academy Awards. This year, as Swarovski collaborates with Oscars production designer Derek McLane, the 89th Oscars stage will feature over 300,000 crystals.

Additionally, Atelier Swarovski, a responsible fine jewelry collection, will debut on the 89th Academy Awards red carpet as part of the Red Carpet Green Dress initiative. The collection features Swarovski Created Diamonds and crystals.

Nadja Swarovski, member of the Swarovski Executive Board, said: “We are excited to unveil our first Atelier Swarovski Fine Jewelry Collection on the Academy Awards red carpet this year. The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company’s DNA.”

Swarovski has a heritage in the entertainment industry and has collaborated with Hollywood’s finest costume and set designers for over 85 years. Swarovski crystals have played a supporting role in some of cinema’s most memorable moments and have adorned the silver screen’s most iconic stars, from Judy Garland in “The Wizard of Oz,” Marilyn Monroe in “Gentlemen Prefer Blondes” and Audrey Hepburn in “Breakfast at Tiffany’s” to Jennifer Hudson in “Dreamgirls,” Nicole Kidman in “Moulin Rouge!” and Lily James in “Cinderella.”

Following the 89th Academy Awards, the Atelier Swarovski Fine Jewelry Collection will appear at red carpet events around the world. In addition, retail delineations of the jewelry pieces will be available in 2018.

Advertisement

The 89th Academy Awards will be held on Feb. 26 at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and will be broadcast live on the ABC Television Network at 7 p.m. ET/4 p.m. PT. The Oscars, produced by De Luca and Todd and hosted by Jimmy Kimmel, also will be televised in more than 225 countries and territories worldwide.

Additionally, “The Oscars: All Access” live stream from the red carpet and backstage will begin at 7 p.m. ET/4 p.m. PT on Oscar.com.SwarovskiA piece from the Atelier Swarovski collection.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular