Press Releases

Swarovski Celebrates 10th Year Illuminating Oscars Stage

Published

7 years ago

February 23, 2017

INSTORE Staff

This year will feature 300,000 crystals.

(Press Release) LOS ANGELES – This year Swarovski celebrates its 10th year adding glamour to the Oscars stage.

Since 2007, Swarovski has provided over 1 million Swarovski crystals to the stage at the annual Academy Awards. This year, as Swarovski collaborates with Oscars production designer Derek McLane, the 89th Oscars stage will feature over 300,000 crystals.

Additionally, Atelier Swarovski, a responsible fine jewelry collection, will debut on the 89th Academy Awards red carpet as part of the Red Carpet Green Dress initiative. The collection features Swarovski Created Diamonds and crystals.

Nadja Swarovski, member of the Swarovski Executive Board, said: “We are excited to unveil our first Atelier Swarovski Fine Jewelry Collection on the Academy Awards red carpet this year. The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company’s DNA.”

Swarovski has a heritage in the entertainment industry and has collaborated with Hollywood’s finest costume and set designers for over 85 years. Swarovski crystals have played a supporting role in some of cinema’s most memorable moments and have adorned the silver screen’s most iconic stars, from Judy Garland in “The Wizard of Oz,” Marilyn Monroe in “Gentlemen Prefer Blondes” and Audrey Hepburn in “Breakfast at Tiffany’s” to Jennifer Hudson in “Dreamgirls,” Nicole Kidman in “Moulin Rouge!” and Lily James in “Cinderella.”

Following the 89th Academy Awards, the Atelier Swarovski Fine Jewelry Collection will appear at red carpet events around the world. In addition, retail delineations of the jewelry pieces will be available in 2018.

The 89th Academy Awards will be held on Feb. 26 at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and will be broadcast live on the ABC Television Network at 7 p.m. ET/4 p.m. PT. The Oscars, produced by De Luca and Todd and hosted by Jimmy Kimmel, also will be televised in more than 225 countries and territories worldwide.

Additionally, “The Oscars: All Access” live stream from the red carpet and backstage will begin at 7 p.m. ET/4 p.m. PT on Oscar.com.A piece from the Atelier Swarovski collection.

Related Topics: diamond jewelry Oscars Swarovski

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