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Swarovski to Enter Natural Diamond Market

It will make its foray into the market in the next year.

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Austrian jeweler Swarovski, which specializes in cut-glass crystals, is getting into the natural-diamond business.

It will make its foray into the market in the next year, Rapaport News reports.

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The company will manufacture rough diamonds into polished products in Austria, Nadja Swarovski said in a panel discussion at the JCK Las Vegas show, according to Rapaport News.

It will also get third-party diamonds from suppliers for its collections.

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Swarovski, who leads design services and corporate communications for the company, said the diamonds will be “sustainably sourced.”

The firm began selling “created diamonds” three years ago.

Read more at the Rapaport News

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