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Sy Kessler Celebrates Its 50th Anniversary with the Newest Sony Watch Batteries

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(PRESS RELEASE) Sy Kessler is celebrating its 50th anniversary this year, upgrading its customers to the leading brand in watch batteries, Sony. Sony controls over 50% of the original equipment market, and selected Kessler Batteries to work as their strategic partner introducing their famous brand to jewelers and watchmakers in the US and Canada. Sony batteries feature unequaled leak resistance, and longer battery life, all while offering a smarter multidrain battery system which reduces the number of types required without making any compromise. Free Sony battery samples are available upon request at JCK from multiple authorized Sony battery distributors, or upon request while visiting the Kessler / GemOro / Sony Booth # B65063. [email protected], 800-527-0719.

 Sy Kessler Celebrates Its 50th Anniversary with the Newest Sony Watch Batteries

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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