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Sylvie Collection Debuts ‘Sylvie Style Bar’

It’s a new digital customized engagement ring builder.

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(PRESS RELEASE) PLANO, TX — Sylvie Collection, an award-winning designer bridal and fine jewelry brand announces the debut of its all-new digital customized ring builder “Sylvie Style Bar” available on sylviecollection.com. The mobile and desktop digital ring builder allows for the personalized creation of over a 1,000 customized engagement ring options with more designs and styles to be added in the future. An easy-to-use, five-step selection process allows the user to build a ring in under a minute which can then be emailed, shared on social media, saved on phone or desktop as well as used to locate and connect with a Sylvie retailer for purchase.

Known for flexibility and ease of special orders, Sylvie Collection reports over 60% of annual sales are from custom orders. In the 2019 Knot survey conducted by The Knot Worldwide over 50% of couples want to personalize their ring design in some way and 31% of couples are custom designing a ring from scratch.

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“Customization is by far the most important offering when it comes to bridal and we wanted to include this optimized feature on our site that allowed our community to easily build, design and share their own Sylvie rings based on their preferences. Visual images of the ring can seamlessly be shared, and ultimately purchased at their nearest Sylvie retailer,” states founder and designer, Sylvie Levine. “Over the past year, our team developed a ring builder that is easy to navigate, intuitive to consumer shopping behaviors, inspirational, fun and accessible on mobile or at home, or even in-store.”

The Five Steps of Sylvie Style Bar:

Step 1: choice of seven different diamond shapes – round, princess, emerald, pear, marquise, cushion and oval

Step 2: selection of center stone head setting styles – double halo, halo, solitaire or three stone

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Step 3: depending on the choices, the user can select what type of style from a range of modern to classic to vintage-inspired designs, and what type of sides stones they want if they have chosen a 3 stone setting

Step 4: select from four types of metal – white/yellow/rose gold or platinum

Step 5: once ring is created, users can do any of the following actions to make their purchase more convenient:

  • Email the ring to a friend, partner or themselves
  • Save and download the image to their phone or desktop
  • Share the image of the ring on Facebook, Instagram, Twitter or Pinterest
  • Schedule an appointment with their nearest Sylvie retailer
  • Locate the address, contact information and directions to their nearest Sylvie retailer
  • They can also click on “finishing touches” to see even more options that can be made when designing their own ring such as adding gemstones

Key Features:

  • Easily design and build a custom ring in minutes from a phone or home computer and then share the ring image, and drop hints with loved ones
  • Once the ring is built by the consumer it is easily provided to the retailer by via the “schedule an appointment” button
  • Retailers can offer a designated “Sylvie Style Bar” area inside the store where they have the style bar pre-programmed into a computer or tablet and can use it as an actual in-store interactivity for consumers.

In 2021, Sylvie Collection will expand the style offerings available through Sylvie Style Bar with additional features such as virtual try on, additional customization options and more.

“This is just the beginning for us. We will not only continue to innovate on our styles and designs, we will continue to increase our digital footprint making our Sylvie Style Bar the most joyful and efficient online experience for our customers to design the ring of their dreams,” says Sylvie Levine.

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For more information on the Sylvie Style Bar or to preview the new collections, request images or look books, or schedule an interview with the designer, Sylvie Levine, please contact Cassie Pekar (cassie@sylviecollection.com).

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