It starts on Oct. 1.
(Press Release) PLANO, TX – The Sylvie Collection, Texas-based designer bridal jewelry brand, announces the upcoming launch of the Pink Pledge Program, a holistic retail and social media initiative to support breast cancer awareness for the month of October.
Kicking off on Oct. 1, the Sylvie Collection will donate 10 percent of all retail sales made through Oct. 31 to National Breast Cancer Foundation, INC. Participating retailers will enter a “pink points” system that recognizes each Sylvie Collection sale completed. The retailer with the most points at the end of the month will be awarded a check for up to $5,000 and a small press event at which they will present the check to their local breast cancer research foundation. Co-op marketing packages will be available to support retailers and will include Facebook ads, Google display ads, blog articles and an optional direct mail piece to be customized for local use.
Additionally, the Sylvie Collection is initiating a social media push targeted toward consumers. For every user who takes the Sylvie Pink Pledge by “liking” or “following” the Sylvie Collection (@sylviecollection) on Facebook or Instagram within the dedicated timeframe, the brand will donate $1 to the charity organization.
A contest to win a 14k white gold pink sapphire and diamond Sylvie Collection band (retail value $815) will also run for the month on www.sylviecollection.com.
“Breast cancer is one of the most commonly diagnosed cancers in women and raising awareness is vital in the fight against this disease,” says CEO/ Designer Sylvie Levine. “This is an extraordinary year for the Sylvie Collection and I feel very fortunate to be able to organize a comprehensive effort that will ultimately lend support to research towards increased treatment.”
2017 marks the Sylvie Collection’s 10th anniversary. To commemorate this milestone, the brand premiered 10 new bridal collections as well as its first special edition diamond engagement ring, the “Elita.” Additionally, the Sylvie Collection will launch a re-design of its consumer-facing website this month.
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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
