Press Releases

Sylvie Taps Steve Rosenthal as New Southwest Territory Manager

He brings over 35 years of experience.

Published

3 years ago

August 25, 2021

Press Releases

Steve Rosenthal

(PRESS RELEASE) PLANO, TX — Sylvie Collection, an award-winning designer bridal and fine jewelry brand is proud to announce a new addition to its salesforce, Steve Rosenthal. Steve will be representing the Sylvie brand in the Southwest region, including Texas, Oklahoma, Louisiana and Arkansas in addition to states west of Texas.

Steve brings over 35 years of experience to the team and has been a longtime member of the bridal and fine jewelry industry.

“We are delighted to welcome another strong force and value-added member to our growing team,” Sylvie said in a statement. “With his substantial experience in our industry and our unique designs, Steve is extremely well-positioned to meet and service the growth we are seeing, particularly in the Southwest region.”

Steve has owned retail art and jewelry galleries, represented jewelry firms, and recently worked at Ritani for 3 years, as well as Rego Manufacturing, a US-based jewelry manufacturer specialized in engagement rings and colored gemstone jewelry. Steve is a Dallas-native and graduated from Southern Methodist University in Dallas.

Thrilled to join the Sylvie team, Rosenthal said, “Having been involved in the industry for many years, I am truly excited with the design and value that the Sylvie Collection offers.” Steve marks the third addition to the Sylvie team this month as the brand continues to see its growth accelerating. Steve will be joining the team at this year’s JCK Las Vegas show, booth LUX903.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”