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Sylvie Taps Steve Rosenthal as New Southwest Territory Manager

He brings over 35 years of experience.




Steve Rosenthal

Steve Rosenthal

(PRESS RELEASE) PLANO, TX — Sylvie Collection, an award-winning designer bridal and fine jewelry brand is proud to announce a new addition to its salesforce, Steve Rosenthal. Steve will be representing the Sylvie brand in the Southwest region, including Texas, Oklahoma, Louisiana and Arkansas in addition to states west of Texas.

Steve brings over 35 years of experience to the team and has been a longtime member of the bridal and fine jewelry industry.

“We are delighted to welcome another strong force and value-added member to our growing team,” Sylvie said in a statement. “With his substantial experience in our industry and our unique designs, Steve is extremely well-positioned to meet and service the growth we are seeing, particularly in the Southwest region.”

Steve has owned retail art and jewelry galleries, represented jewelry firms, and recently worked at Ritani for 3 years, as well as Rego Manufacturing, a US-based jewelry manufacturer specialized in engagement rings and colored gemstone jewelry. Steve is a Dallas-native and graduated from Southern Methodist University in Dallas.

Thrilled to join the Sylvie team, Rosenthal said, “Having been involved in the industry for many years, I am truly excited with the design and value that the Sylvie Collection offers.” Steve marks the third addition to the Sylvie team this month as the brand continues to see its growth accelerating. Steve will be joining the team at this year’s JCK Las Vegas show, booth LUX903.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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