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Sylvie’s Online Ring Builder and More Service News for May

This service allows customers to design their own custom rings.

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SYLVIE-Style-Bar

Sylvie Selection Process

Sylvie Collection’s online ring builder, Sylvie Style Bar, allows customers to design their own custom rings with over 1,000 options. The finished ring design can be emailed, shared on social media, saved on a phone or desktop or even used to locate a Sylvie retailer for purchase. sylviecollection.com

Definitely My Diamond

GemEx DiamondEye is a new way to protect and verify diamonds using an iPad or iPhone. The DiamondEye kit makes it easy to register a diamond on the SkyVault database. Once a stone is registered, you or your customers can use DiamondEye to verify that diamond’s identity any time. No more uncertainty! retailer.diamondeye.app

Spectacular Software

Virtual Diamond Boutique (VDB) now offers Software as a Service (SaaS) in support of jewelry businesses of all types. VDB SaaS is a customizable, jewelry-specific platform that can enhance existing systems, technologies or websites or even create unique B2B or B2C apps for smart devices to better serve customers and clients. vdbapp.com

Headed to Texas

The American Gem Society’s beloved annual conclave is scheduled for Sept. 12-14 at the Sheraton Dallas Hotel in Dallas. The event will be filled with opportunities to reconnect and engage with peer-to-peer learning, keynote speakers, and more. americangemsociety.org/conclave-2021

Elevate Your Marketing

Is your marketing making the grade? Today’s ever-developing reality requires an agile strategy, and Ascend Marketing’s new array of digital and traditional marketing services for jewelers is here to meet that need. In celebration of the launch, Ascend is offering their Marketing Fitness Checkup free of charge for a limited time. ascendmarketing.com

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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