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Sylvie’s Online Ring Builder and More Service News for May

This service allows customers to design their own custom rings.

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SYLVIE-Style-Bar

Sylvie Selection Process

Sylvie Collection’s online ring builder, Sylvie Style Bar, allows customers to design their own custom rings with over 1,000 options. The finished ring design can be emailed, shared on social media, saved on a phone or desktop or even used to locate a Sylvie retailer for purchase. sylviecollection.com

Definitely My Diamond

GemEx DiamondEye is a new way to protect and verify diamonds using an iPad or iPhone. The DiamondEye kit makes it easy to register a diamond on the SkyVault database. Once a stone is registered, you or your customers can use DiamondEye to verify that diamond’s identity any time. No more uncertainty! retailer.diamondeye.app

Spectacular Software

Virtual Diamond Boutique (VDB) now offers Software as a Service (SaaS) in support of jewelry businesses of all types. VDB SaaS is a customizable, jewelry-specific platform that can enhance existing systems, technologies or websites or even create unique B2B or B2C apps for smart devices to better serve customers and clients. vdbapp.com

Headed to Texas

The American Gem Society’s beloved annual conclave is scheduled for Sept. 12-14 at the Sheraton Dallas Hotel in Dallas. The event will be filled with opportunities to reconnect and engage with peer-to-peer learning, keynote speakers, and more. americangemsociety.org/conclave-2021

Elevate Your Marketing

Is your marketing making the grade? Today’s ever-developing reality requires an agile strategy, and Ascend Marketing’s new array of digital and traditional marketing services for jewelers is here to meet that need. In celebration of the launch, Ascend is offering their Marketing Fitness Checkup free of charge for a limited time. ascendmarketing.com

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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