Sylvie Selection Process
Sylvie Collection’s online ring builder, Sylvie Style Bar, allows customers to design their own custom rings with over 1,000 options. The finished ring design can be emailed, shared on social media, saved on a phone or desktop or even used to locate a Sylvie retailer for purchase. sylviecollection.com
Definitely My Diamond
GemEx DiamondEye is a new way to protect and verify diamonds using an iPad or iPhone. The DiamondEye kit makes it easy to register a diamond on the SkyVault database. Once a stone is registered, you or your customers can use DiamondEye to verify that diamond’s identity any time. No more uncertainty! retailer.diamondeye.app
Spectacular Software
Virtual Diamond Boutique (VDB) now offers Software as a Service (SaaS) in support of jewelry businesses of all types. VDB SaaS is a customizable, jewelry-specific platform that can enhance existing systems, technologies or websites or even create unique B2B or B2C apps for smart devices to better serve customers and clients. vdbapp.com
Headed to Texas
The American Gem Society’s beloved annual conclave is scheduled for Sept. 12-14 at the Sheraton Dallas Hotel in Dallas. The event will be filled with opportunities to reconnect and engage with peer-to-peer learning, keynote speakers, and more. americangemsociety.org/conclave-2021
Elevate Your Marketing
Is your marketing making the grade? Today’s ever-developing reality requires an agile strategy, and Ascend Marketing’s new array of digital and traditional marketing services for jewelers is here to meet that need. In celebration of the launch, Ascend is offering their Marketing Fitness Checkup free of charge for a limited time. ascendmarketing.com
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
