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Sylvie’s Online Ring Builder and More Service News for May

This service allows customers to design their own custom rings.

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SYLVIE-Style-Bar

Sylvie Selection Process

Sylvie Collection’s online ring builder, Sylvie Style Bar, allows customers to design their own custom rings with over 1,000 options. The finished ring design can be emailed, shared on social media, saved on a phone or desktop or even used to locate a Sylvie retailer for purchase. sylviecollection.com

Definitely My Diamond

GemEx DiamondEye is a new way to protect and verify diamonds using an iPad or iPhone. The DiamondEye kit makes it easy to register a diamond on the SkyVault database. Once a stone is registered, you or your customers can use DiamondEye to verify that diamond’s identity any time. No more uncertainty! retailer.diamondeye.app

Spectacular Software

Virtual Diamond Boutique (VDB) now offers Software as a Service (SaaS) in support of jewelry businesses of all types. VDB SaaS is a customizable, jewelry-specific platform that can enhance existing systems, technologies or websites or even create unique B2B or B2C apps for smart devices to better serve customers and clients. vdbapp.com

Headed to Texas

The American Gem Society’s beloved annual conclave is scheduled for Sept. 12-14 at the Sheraton Dallas Hotel in Dallas. The event will be filled with opportunities to reconnect and engage with peer-to-peer learning, keynote speakers, and more. americangemsociety.org/conclave-2021

Elevate Your Marketing

Is your marketing making the grade? Today’s ever-developing reality requires an agile strategy, and Ascend Marketing’s new array of digital and traditional marketing services for jewelers is here to meet that need. In celebration of the launch, Ascend is offering their Marketing Fitness Checkup free of charge for a limited time. ascendmarketing.com

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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