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TACORI Chooses Final Winner of LOVE TACORI Contest

Tacori concludes “Love Tacori” campaign and awards a total of $100,000 to five fans.




(PRESS RELEASE) LOS ANGELES, CA – Famed California-based jewelry designer, Tacori, concludes its national flagship campaign “Love Tacori” with the announcement of the final winner, Jessica Fauber, who will be awarded $20,000 in Tacori jewelry.

Jessica is already a Tacori girl and longtime customer of Lewisburg Diamond and Gold in Lewisburg, West Virginia.

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When notified of being chosen as the final LOVE TACORI winner, Jessica said:

“My #lovetacori story is one that might humor a few. I received my first and only pair of Tacori earrings for Valentine’s a few years ago from my husband. Among all of my jewelry pieces, this one particular pair has always been my favorite. My dear friend owns a jewelry store here in Lewisburg, appropriately named Lewisburg Diamond and Gold. She always has my wish list to share with my husband for birthday and anniversaries – many of which are Tacori pieces. So several times while hanging out, she mentioned to me to come into her store to sign up for this #LoveTacori contest. “Ok, ok,” I kept saying. I would get busy and forget. But thankfully, I have a persistent and wonderful friend who finally convinced me to go into her lovely store and take a picture with a stunning piece of jewelry. Wow! I am certainly glad I did! My husband is also glad. I believe he is “off the hook” for buying jewelry for a while! Also, I have two daughters who are very excited about this prize. I feel beyond blessed!”

Tacori is honored to be part of Jessica’s #LoveTacori story.

Throughout the Love Tacori campaign, beginning July 15, 2019 to December 31, 2019, consumers could enter to win one of the five $20,000 prizes by visiting participating Tacori retailers in the United States and Canada.


Tacori supported this promotion with customized spreadvertorials in national print magazines, online throughout digital efforts, and amplified on social media with extensive influencer activations.

This was the first ever direct-to-store campaign for Tacori, and the marketing opportunities were strategically designed for Retail Partners to be included in print and online to maximize the energy surrounding this exciting campaign.

“We were so excited to see that our Love Tacori campaign ignited our community of Tacori Lovers all across the country and Canada, and the winners came from varied backgrounds across North America,” said SVP, Marketing & PR, Michelle Chila. “Getting the opportunity to connect with our community and fans of the brand was a constant reminder of why we do what we do.”

Winners were chosen from the following Tacori retail partners: BARONS, La Maison D’or, London Jewelers, C Sterling Jewelers and Lewisburg Diamond & Gold.

Learn more about the winners here:


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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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