(PRESS RELEASE) GLENDALE, CA — TACORI, the Southern California-based fine jewelry brand renowned for its artisanal craftsmanship and signature design, has joined forces with QVC, a world leader in live shopping, to unveil XO TACORI, a limited-time, capsule jewelry collection created exclusively for QVC.
Launching June 25, the XO TACORI collection marks a new chapter in TACORI’s ongoing relationship with QVC, featuring a thoughtfully curated assortment of 16 pieces across approximately 32 SKUs. The collection includes earrings, bracelets, necklaces, and rings crafted in 14K gold, and lab-grown diamonds—bringing together sustainable luxury, timeless design, and accessible pricing.
Designed with milestone gifting and effortless everyday elegance in mind, XO TACORI captures the signature aesthetics of TACORI’s heritage with new value-driven sensibilities tailored to the QVC customer. Each piece showcases TACORI’s iconic design elements while offering a fresh interpretation that reflects today’s desire for style, meaning, and accessibility.
“XO TACORI is a celebration of love, life’s milestones, and the everyday moments in between,” said Paul Tacorian, CEO of TACORI. “We’re excited to collaborate with QVC to introduce our brand to a wider audience through this exclusive collection—created to offer elevated design at an approachable price point.”
The XO TACORI collection is presented in specially designed packaging with distinct design elements that underscore the exclusivity of the capsule.
Paul Tacorian will appear live on QVC on June 25 at 6 PM EST from QVC’s studio in West Chester, Pennsylvania to introduce the collection and share the story behind XO TACORI with viewers nationwide.
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Key Highlights of XO TACORI:
- Exclusive to QVC
- 16-piece collection across ~32 SKUs
- Crafted in 14K gold, and lab-grown diamonds
- Focused on milestone gifting and timeless styles for everyday wear
- Limited-time offering beginning June 25, 2025
- Live QVC appearance with Paul Tacorian at 6 PM EST on launch day
For media inquiries, high-res images, or to schedule interviews, please contact:
Arnold Chavez ([email protected])