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Tacori Embraces Beautiful Realities & New Beginnings

The family-led jewelry brand enters a new era, focused on creating rich emotional engagement while introducing an evolved brand expression and bold and iconic fine jewelry.

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Tacori Embraces Beautiful Realities & New Beginnings

(PRESS RELEASE) LOS ANGELES, CA — Embracing “beautiful realities,” as the cornerstone of an evolved brand expression, luxury brand TACORI enters a new era defined by passion, authenticity and originality. TACORI’s new documentarian-style photography brings a feeling of warmth and connection to the traditionally cold and impassive luxury jewelry landscape, capturing real emotion and unscripted moments of love and affection, delight and intrigue.

“We are proud to introduce an even bolder, brighter TACORI,” says CEO Paul Tacorian. “This chapter of our brand story is all about being moved, with storytelling guided by emotion and uplifting imagery that reflects a wider range of beautiful realities.”

TACORI is unique in its category— a sophisticated, luxury brand that maintains the soul of a passionate and independent family business. The Tacorian family has long been committed to innovation and originality, and TACORI’s iconic designs have continuously redefined the bridal category.

TACORI translates four decades of unmatched bridal expertise to a bold and unique point of view in fine jewelry. The brand will debut new collections at the 2022 Couture jewelry show in Las Vegas, including the new Crescent Eclipse fine jewelry collection, aptly named, as the eclipse signifies new beginnings. The Crescent Eclipse collection showcases a diamond-intense take on the signature TACORI crescent. A showstopper in the collection, the long chain-link necklace demonstrates TACORI’s unmatched artisanry and craftsmanship, featuring nearly 1000 meticulously hand-set diamonds in an innovative single-cast, no solder chain.

“The eclipse is such a beautiful, astrological phenomena,” says Nadine Tacorian Arzerounian, COO and Head of Design. “The symbolism feels especially relevant today, as we all find new traditions to embrace and new reasons to celebrate.” For TACORI, the collection’s theme of new beginnings is well-timed to usher in a new bolder, brighter era for the brand.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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