Press Releases

Tacori to Donate Rings for Stay-at-Home Proposals and Weddings

For each week that stay-at-home guidelines are in place in California, Tacori will announce prize packages on Instagram Stories.

Published

5 years ago

April 13, 2020

INSTORE Staff

LOS ANGELES – California-based jewelry designer Tacori declares that LOVE IS ESSENTIAL during these unprecedented times. While brave health heroes and other essential workers are going to work for us, they’ve asked Americans to stay at home for them. And staying at home together has many couples realizing that LOVE IS ESSENTIAL.

With many hotels, flights and gatherings being canceled, many weddings have been canceled as well. But love is not cancelled. And the world is awakening to the idea that we are better together, and stronger together. So for those who are ready to celebrate love, Tacori wants to share the love.

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Here’s how: For each week that stay-at-home guidelines are in place in California, Tacori will announce prize packages on Instagram Stories to donate to a weekly winner. Whether it’s an iconic Tacori engagement ring with a beautiful diamond, or a classic wedding ring set, or an anniversary ring, or a pair or earrings or necklace – Tacori is devoted to celebrate the moments where love shines.

What: Each week that we’re under stay-at-home guidelines in California, Tacori will announce a “LOVE IS ESSENTIAL” grand prize package that will be donated to a weekly winner.
Where: Follow us on Instagram or subscribe to our Tacori.com newsletter to be notified.
How: Follow instructions on https://loveisessential.tacori.com/
Follow: @tacoriofficial #LoveIsEssential

“We believe in the power of love to connect us. While we aren’t in a front-lines essential role, we are in a unique position to do some good and create moments to celebrate love,” says Michelle Chila, senior vice president, marketing and public relations. “Whether it’s love for your family, your country, your friendships, or romantic love, our social connections with each other matter. Today more than ever. And especially in uncertain times, we want to give people a reason to celebrate love. Now is the time to embrace the idea that love is essential.”

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.