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Tacori to Donate Rings for Stay-at-Home Proposals and Weddings

For each week that stay-at-home guidelines are in place in California, Tacori will announce prize packages on Instagram Stories.

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LOS ANGELES – California-based jewelry designer Tacori declares that LOVE IS ESSENTIAL during these unprecedented times. While brave health heroes and other essential workers are going to work for us, they’ve asked Americans to stay at home for them. And staying at home together has many couples realizing that LOVE IS ESSENTIAL.

With many hotels, flights and gatherings being canceled, many weddings have been canceled as well. But love is not cancelled. And the world is awakening to the idea that we are better together, and stronger together. So for those who are ready to celebrate love, Tacori wants to share the love.

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Here’s how: For each week that stay-at-home guidelines are in place in California, Tacori will announce prize packages on Instagram Stories to donate to a weekly winner. Whether it’s an iconic Tacori engagement ring with a beautiful diamond, or a classic wedding ring set, or an anniversary ring, or a pair or earrings or necklace – Tacori is devoted to celebrate the moments where love shines.

  • What: Each week that we’re under stay-at-home guidelines in California, Tacori will announce a “LOVE IS ESSENTIAL” grand prize package that will be donated to a weekly winner.
  • Where: Follow us on Instagram or subscribe to our Tacori.com newsletter to be notified.
  • How: Follow instructions on https://loveisessential.tacori.com/
  • Follow: @tacoriofficial #LoveIsEssential

“We believe in the power of love to connect us. While we aren’t in a front-lines essential role, we are in a unique position to do some good and create moments to celebrate love,” says Michelle Chila, senior vice president, marketing and public relations. “Whether it’s love for your family, your country, your friendships, or romantic love, our social connections with each other matter.  Today more than ever. And especially in uncertain times, we want to give people a reason to celebrate love. Now is the time to embrace the idea that love is essential.”

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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