Press Releases

Tacori Unveils 2019 Holiday Campaign

It’s featuring influencer Sai de Silva and her children, London Scout and Rio Dash.

Published

5 years ago

October 25, 2019

INSTORE Staff

(PRESS RELEASE) LOS ANGELES – Famed California-based jewelry designer, Tacori, unveils its 2019 Holiday Campaign celebrating family, traditions and creating legacies, featuring influencer Sai De Silva (@scoutthecity) and her children, London Scout and Rio Dash.

“Family is at the heart of everything we do at Tacori,” says Michelle Adorjan Chila, SVP of Marketing and PR at Tacori. “As a multi-generational jewelry house, we are so excited to share our holiday campaign featuring gorgeous real-life family, Sai De Silva and her two children. Seeing a mother and her children together, we’re reminded that jewelry is an emotional tradition that becomes part of your family’s legacy.”

This marks the latest installation of Tacori’s seasonal stories, which are turnkey marketing campaigns created with a digital and social-first mindset that are both customer-facing for the Brand, and also available to their retail partner network.

Tacori continues to lead the industry with seasonal content creation, with each of Tacori’s campaigns refreshed several times per year. Each campaign iteration illustrates a different storyline for Tacori’s customers and is a testament to the Brand’s commitment to create innovative storytelling moments.

The Tacori 2019 Holiday Campaign will launch on October 24, 2019 on all of its owned channels as well as digital advertising efforts and continue to roll-out through the end of the year.

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