Press Releases

TAG Heuer with LUSIX Diamonds

TAG Heuer selected LUSIX, a prime grower, to supply the highest quality rough lab-grown diamonds which were used both in the case and for the crown.

Published

1 year ago

April 2, 2022

Press Releases

(PRESS RELEASE) At Watches & Wonders 2022 in Geneva, Switzerland, TAG Heuer CEO Frédéric Arnault unveiled the brand’s latest breathtaking innovation: the TAG Heuer Carrera Plasma Tourbillon Nanograph, which incorporates Diamant d’Avant-Garde lab-grown diamonds from LUSIX. TAG Heuer selected LUSIX, a prime grower, to supply the highest quality rough lab-grown diamonds which were used both in the case and for the crown.

The TAG Heuer Carrera Plasma combines TAG Heuer’s spectacular design concept with LUSIX’s stunning lab-grown diamonds to produce a rare combination of art and technology that pushes luxury to new frontiers. The heart-stopping TAG Heuer Carrera Plasma sets a new standard for technology-inspired luxury. More about TAG Heuer’s remarkable masterpiece at: Introducing TAG Heuer Carrera Plasma Tourbillon and The Pioneering Potential of Lab-Grown Diamonds with product development comments from LUSIX Chairman Benny Landa and co-founder Dr. Yossi Yayon.

TAG Heuer chose to partner with LUSIX for the creation of this groundbreaking product. TAG Heuer believes that LUSIX’s reputation for superb quality lab-grown diamonds, as well as its unique technology for growing diamonds of exceptional color, clarity, and controlled three-dimensional shapes, were key considerations for TAG Heuer in choosing LUSIX as its partner.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”