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TAG Heuer with LUSIX Diamonds

TAG Heuer selected LUSIX, a prime grower, to supply the highest quality rough lab-grown diamonds which were used both in the case and for the crown.

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(PRESS RELEASE) At Watches & Wonders 2022 in Geneva, Switzerland, TAG Heuer CEO Frédéric Arnault unveiled the brand’s latest breathtaking innovation: the TAG Heuer Carrera Plasma Tourbillon Nanograph, which incorporates Diamant d’Avant-Garde lab-grown diamonds from LUSIX. TAG Heuer selected LUSIX, a prime grower, to supply the highest quality rough lab-grown diamonds which were used both in the case and for the crown.

The TAG Heuer Carrera Plasma combines TAG Heuer’s spectacular design concept with LUSIX’s stunning lab-grown diamonds to produce a rare combination of art and technology that pushes luxury to new frontiers. The heart-stopping TAG Heuer Carrera Plasma sets a new standard for technology-inspired luxury. More about TAG Heuer’s remarkable masterpiece at: Introducing TAG Heuer Carrera Plasma Tourbillon and The Pioneering Potential of Lab-Grown Diamonds with product development comments from LUSIX Chairman Benny Landa and co-founder Dr. Yossi Yayon.

TAG Heuer chose to partner with LUSIX for the creation of this groundbreaking product. TAG Heuer believes that LUSIX’s reputation for superb quality lab-grown diamonds, as well as its unique technology for growing diamonds of exceptional color, clarity, and controlled three-dimensional shapes, were key considerations for TAG Heuer in choosing LUSIX as its partner.

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