Press Releases

TAG Heuer with LUSIX Diamonds

TAG Heuer selected LUSIX, a prime grower, to supply the highest quality rough lab-grown diamonds which were used both in the case and for the crown.

Published

3 years ago

April 2, 2022

Press Releases

(PRESS RELEASE) At Watches & Wonders 2022 in Geneva, Switzerland, TAG Heuer CEO Frédéric Arnault unveiled the brand’s latest breathtaking innovation: the TAG Heuer Carrera Plasma Tourbillon Nanograph, which incorporates Diamant d’Avant-Garde lab-grown diamonds from LUSIX. TAG Heuer selected LUSIX, a prime grower, to supply the highest quality rough lab-grown diamonds which were used both in the case and for the crown.

The TAG Heuer Carrera Plasma combines TAG Heuer’s spectacular design concept with LUSIX’s stunning lab-grown diamonds to produce a rare combination of art and technology that pushes luxury to new frontiers. The heart-stopping TAG Heuer Carrera Plasma sets a new standard for technology-inspired luxury. More about TAG Heuer’s remarkable masterpiece at: Introducing TAG Heuer Carrera Plasma Tourbillon and The Pioneering Potential of Lab-Grown Diamonds with product development comments from LUSIX Chairman Benny Landa and co-founder Dr. Yossi Yayon.

TAG Heuer chose to partner with LUSIX for the creation of this groundbreaking product. TAG Heuer believes that LUSIX’s reputation for superb quality lab-grown diamonds, as well as its unique technology for growing diamonds of exceptional color, clarity, and controlled three-dimensional shapes, were key considerations for TAG Heuer in choosing LUSIX as its partner.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”