Find out the results from a survey conducted in Oct/Nov 2020.
The answer is to be more specific in who you are targeting.
Then continue that strategy in the future.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Our Brain Squad weighs in.
Why don't you hold your opinions first and ask theirs?
Whip up your customers' sense of anticipation with a "sneak preview" event.
It features the famous White Rabbit along with several hidden references to the classic film.
Start by making a distinction between current and new clients.
What do you mean that ad is offensive?!
The landscape has changed dramatically. Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in...
The founder views ‘taking a knee’ as disrespectful. Diamonds Direct Fine Jewelers, a store in St. Petersburg, FL, is discontinuing its Monday Night Football ads because it views...
The series was recognized in the Telly Awards. (Press Release) NEW YORK, NY – Awards season has started early for the jewelry industry with Platinum Guild...
Here's one advertising format that offers jewelry retailers larger-than-life bragging rights.
Customer Preservation Nothing quite says the personal touch like home cooking. Valerie Jean Fairchild, owner of Fairchild and Co. in Santa Fe, NM, stays in touch...
Are Your KPIs Helping or Hurting? It’s pretty much impossible to manage a business without key performance indicators (KPIs). You need do to be sure, however,...
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
Plus, who to hire for the summer.
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