advertising Archives

David Yurman Teams Up With Basketball Stars Carmelo Anthony and Jaylen Brown for Its Latest Curb Chain Campaign for Men

Anthony and Brown, known for their on- and off-court excellence, reflect the passion and individuality of David Yurman’s men’s collections.

Manager's To Do2 years ago

Here’s Your Manager’s To-Do List for This Holiday Season

Tips to improve your marketing strategy, staff enthusiasm, sales and more.

Manager's To Do2 years ago

Pick Up a Light Cube, Record a New Phone Message and More To-Dos Ahead of the Holidays

Also, go back over end-of-season plans not just to maximize sales but also to protect your margins and cash flow.

Andrea Hill3 years ago

Here’s How Writing Good Ad Copy Is Kind of Like Dating

It requires focusing on just one need at a time.

Columns4 years ago

Is Apple Hurting Your Facebook Advertising?

The moral is to wait and watch.

Manager's To Do4 years ago

Mother’s Day, Prom, Anniversaries … It’s All On May’s Manager’s To-Do List

And it’s time to finalize plans for any upcoming summer events.

Columns4 years ago

Industry Leaders Weigh In on Digital Transformation of Retail Jewelers

Find out the results from a survey conducted in Oct/Nov 2020.

Andrea Hill4 years ago

Want People To Stop Ignoring Your Ads? Be Relevant

The answer is to be more specific in who you are targeting.

Columns5 years ago

When Advertising For The Holidays, Pick One Medium And Do It Well

Then continue that strategy in the future.

Manager's To Do5 years ago

Promoting Father’s Day, Freshening Your Showroom, And More Manager’s To-Do Items for June

Don't forget to remind holiday customers to bring jewelry in for a free cleaning.

Do You Or Don't You?6 years ago

Yes or No: Print Advertising for the Holidays?

Our Brain Squad weighs in.

Tip Sheet6 years ago

The Negativity Board, Clients in Advertising and More Tips for January

Why don't you hold your opinions first and ask theirs?

Tip Sheet7 years ago

Try-It-On Parties, Blinky Ring Genius and More Tips for November

Whip up your customers' sense of anticipation with a "sneak preview" event.

Press Releases7 years ago

Citizen Commercial Features Iconic ‘I’m Late’ Song From Alice In Wonderland — Watch the Video

It features the famous White Rabbit along with several hidden references to the classic film.

Ask INSTORE7 years ago

How to Tell If Your Ads Work, How to Turn Over a Repair Or Custom Job, and More of Your Questions for March

Start by making a distinction between current and new clients.

Tips and How-To8 years ago

Jewelers Describe Their Edgiest Ad Campaigns

What do you mean that ad is offensive?!

Tips and How-To8 years ago

This Is Where Jewelers’ Ad Dollars Are Flowing

The landscape has changed dramatically. Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in...

Headlines8 years ago

Jeweler Pulls NFL Ads Over National Anthem Controversy

The founder views ‘taking a knee’ as disrespectful. Diamonds Direct Fine Jewelers, a store in St. Petersburg, FL, is discontinuing its Monday Night Football ads because it views...

Press Releases8 years ago

Platinum Guild International USA Wins 5 Awards for Video Series

The series was recognized in the Telly Awards. (Press Release) NEW YORK, NY – Awards season has started early for the jewelry industry with Platinum Guild...

Benchmarks8 years ago

7 Billboards That Tell Tales

Here's one advertising format that offers jewelry retailers larger-than-life bragging rights.

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