Some pandemic behaviors continue to be the norm for jewelers, according to the INSTORE Big Survey 2021.
But the mood is generally upbeat.
Most don't believe lab-grown diamonds are “symbolically” as good as natural diamonds.
“Fewer store hours hasn’t hurt us."
But for some, selling ideas to staff or to family and friends is tougher.
They also cite new tools, online sales and better margins.
Yellow gold “everything” is the runner-up trend they cite.
40. Do you stock… Need some silver cutlery, glassware of other giftware? Your local jeweler is probably not the best place to look. The overall trend...
35. Do you sell lab-grown diamonds? 36. Do you believe the best lab-grown diamond is technically as good as the best mined diamond? 37. Do you...
21. What are the 3 best-performing brand-name jewelry lines that you carry? 22. What are the 3 best-performing watch brands that you carry? 23. What do you...
11. From a business point of view, has the pandemic made you… Bigger (it was an opportunity to expand) 8% Stronger/more resilient (more efficient, less indebted,...
1. How were sales in 2020 versus 2019? There was a point around Aprill 2020, shortly after the pandemic erupted and lockdowns were imposed around the...
Also: The advice they give their own kids.
'Jewelry has been a major benefactor of this pandemic,' says one store owner.
Respondents cited customer and staff loyalty, community resilience and adaptation to new conditions as reasons for the generally better than expected business results.
By an overwhelming margin, jewelers feel more affinity to canines than cats.
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