Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using...
Instead of having a jewelry designer come in and do a trunk show, have it last a week or even more and call it a “residency,”...
A recent study by health researchers at Uppsala University found that when Swedes take time off, antidepressant prescriptions go down. Hardly surprising. More interesting was a...
This extreme tactic is guaranteed to bring you attention.
What to do with a little girl who becomes enthralled with a jewelry brochure from your store and then spends days telling everyone who will listen...
Have a bold new idea to improve performance at your store? Look for a way to present it as coming from far away, like an Icelandic...
At its heart, Valentine’s Day is about sweet-smelling things that go together (roses, chocolates, people sometimes). In the spirit of the day, Mees Jewelry in Chillicothe,...
Try this to make your employee rewards truly special.
Baked goods for a holiday gift? There's a twist.
Here’s another great nametag idea from author and speaker Scott Ginsberg (“that guy with the nametag”). Ginsberg tells of a hotel in Cleveland, home to the...
Here’s an idea floated recently on the Jewelers Helping Jewelers Facebook forum that needs serious follow-up — jewelry-store sitters. These would be retired jewelry professionals who...
Videos and a Wii work well, but if you really want parents to feel good about bringing their children to your store, how about setting up...
A study in the Journal of Marketing has found that when customers do something environmentally conscious, like tote around a reusable bag, they are much more...
Does it help you stand out? Is your advertising sufficiently different? Is it helping you stand out, or is it just blending into the drone/clutter of...
Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting. “The opposite of quitting isn’t merely continuing. No, the...
I read an interesting book by Ty Montague called True Story: How to Combine Story and Action to Transform Your Business. The book explicitly states things...
First impressions are extremely important. So important that business guru Tom Peters recommends creating a new C-Level job for it – so in addition to your...
Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales. The secret is about...
You may have heard of Parkinson’s Law — “Work expands so as to fill the time available for its completion.” The law was first noted by one Cyril...
People can deal with problems and delays. What they can’t deal with is uncertainty. When problems arise with a repair or service, keep customers fully informed....
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