The most important smile in your store might be outside of your store.
Greeting from the “sweet spot” isn’t just good business, it’s old-fashioned manners Most people decide within the first 30 seconds whether or not they are staying...
Tim Searfoss’s “The Jeweler” appears only on INSTOREMAG.COM twice a month. To ensure you don’t miss a single one, sign up for bulletins at instoremag.com/bulletins.
Follow these easy tips to make more money, become more popular and feel better than you ever have. The headline may sound like an email scam,...
In business, it’s best to face your fears head-on. We tackle 21 of jewelry retailers’ biggest fears and tell you how to forget them for good.
Learn from some of the best in the industry.
She loves her rings, no matter their cost. A woman in Tennessee says that although a store worker called her engagement jewelry “pathetic,” she couldn’t be...
An employee had stayed about 30 minutes after closing with a customer, which held about six other employees on overtime. When the customer made a decision...
When marketed properly, watch repairs can become the highest profit area in your store The concept of profits from watch repairs is quite foreign to many...
Why it is true: The first thing most people do when waking up in the morning is check their text messages. Plan of action: If you...
Dale Thompson believes that trust is everything. Go overboard to earn trust. Trust is not just important, it’s everything. Every shop makes errors, but when you...
Those first 30 seconds are crucial. Here’s how to use them right. Most salespeople think that when clients say they’re “just looking,” it’s an objection. It...
Sales is both art and science, and probably a few other things, too. People work for years and decades to become good at it. And as...
Showing clients impressive jewelry just above their budget leads to referrals and repeat business. Never pre-judge, but be smart in your judgment when you “wow” a...
A few weeks ago, I read a book every jewelry store owner should read: Retail Revival by Doug Stephens. It’s about today’s customer, millennials (who outnumber...
When you run a business, your job is to produce and sell value. It is both as simple and as complicated as that. When I see...
PROBABLY A WEEK doesn’t pass when most of us don’t wish we were better at saying, no; no to a request for a discount, no to...
A salesperson can only deliver an awesome experience if he’s taught to do so. This article originally appeared in the May 2016 edition of INSTORE. I’m...
Instant Tradition Don’t like the idea of a Christmas tree being cut down every year to support your seasonal decorations? Plant your own. Don’t have the...
Customer Preservation Nothing quite says the personal touch like home cooking. Valerie Jean Fairchild, owner of Fairchild and Co. in Santa Fe, NM, stays in touch...
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