On Running Your Shop: Profit from That Clunker BY DAVID GELLER Published in the April 2013 issue. Let your old computer live out its remaining days...
On Running Your Shop: Build to the Moment of Truth As with a high-school flame, you have to woo the customer BY DAVID GELLER Published in...
On Running Your Shop: Old Spice Guy is Right: It Comes Down to Confidence BY DAVID GELLER Published in the February 2013 issue. Repair prices are...
On Running Your Shop: Pickup Tricks Know What you can and can’t do with abandoned repairs. BY DAVID GELLER Published in the January 2013 issue. Every...
Once upon a time in a jewelry store on Main Stood a jeweler we all know, let’s just call her Jane. She learned her craft going...
Spiff of The Month: David’s Favorite Rreally Big Win BY DAVID GELLER Published in the December 2012 issue. I asked a store if it wanted to...
On Running Your Shop: Get Near 100% Delivery on Jobs from Your Shop BY DAVID GELLER Published in the November 2012 issue. Use the right systems...
Spiff of The Month: Team Competition BY DAVID GELLER Published in the November 2012 issue. Salespeople aren’t the only ones who help make the holidays merry....
Spiff of The Month: Football Yardage BY DAVID GELLER Published in the October 2012 issue. 1Split staff into two teams. 2Develop sales goals and assign values...
On Running Your Shop: Move Beyond Gold Buying BY DAVID GELLER Published in the October 2012 issue. Start running your business in the 21st century. The...
On Running Your Shop: Old Inventory, Not Margins, Is the Real Problem Know how much inventor y to have. BY DAVID GELLER Published in the June...
David Geller: Put Your Jeweler on Commission Your profits are nearly guaranteed. BY DAVID GELLER Published in the May 2012 issue Many stores ask me about...
David Geller: Farm out Your Payroll Eliminate the hassle, drudgery and, most of all, mistakes. BY DAVID GELLER Published in the April 2012 issue After helping...
Advertising strategies in a new world, the insurance impact of having a kids' playroom, and more.
On Running Your Shop : Don’t Do Payroll Yourself BY DAVID GELLER Published in the April 2012 issue. Eliminate the hassle, drudgery and, most of all, mistakes. After...
On Running Your Shop: Tout the Shop Speed up your slow months with a direct-mail piece. BY DAVID GELLER Published in the March 2012 issue For...
David Geller: Divide The Toils Set individual sales goals for the year. BY DAVID GELLER Published in the February 2012 issue Now that the holiday season...
Spiff of The Month: The Big Drawing BY DAVID GELLER Published in the February 2012 issue. Increase overall sales with this raffle among staff. 1Have a...
If you’re unhappy with how old merchandise is moving, then take a new approach.
David Geller: Safe Keeping Less is more when it comes to inventory and displays BY DAVID GELLER Published in the December 2011 issue. Ajeweler recently posted...
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