Would you spend $699.99 to have a great Christmas season? You’ve spent more than that to replenish your ring boxes for the season and it really...
Forget the $25,000 to $30,000 price tag; they can be leased for $300-$450 a month.
But you’re to blame for not knowing the true cost of repairs. [dropcap cap=Y]our jeweler is a big, fat liar! Have I offended you yet? Why...
With prices so high, don’t let flakes of gold float out the door! [dropcap cap=T]o minimize and recover waste as well as to prevent theft,...
Higher metal prices may require you to adjust the way you sell custom. [dropcap cap=A]cross the country jewelers are still repairing and making new jewelry;...
The recession may have passed, but don’t think we’re headed back to the good old days. [dropcap cap=I]N MY TIME talking with bench jewelers or corresponding...
ONE OF MY favorite sayings is, “The definition of insanity is doing the same thing over and over again and expecting different results.” Think about that....
Your bottom line will love you for it. [dropcap cap=H]ere are three tales of why you need to get rid of your old stuff. The first...
Tune in to what your staff wants to hear. [dropcap cap=I]bet your sale staff listens to WIIFM in their cars going to work every morning. [/dropcap] ...
Taking a cruise might just be the best thing for your store. [dropcap cap=I] just came back from a 12-day Mediterranean cruise with my wife and friends....
Hasn’t sold in a year? Dump it. Here’s why. Having a profitable year has a lot more to do with how well you handle inventory than...
Encourage your staff to turn over customers when things just aren’t clicking. [dropcap cap=I]ncrease your revenue by as much as 33 percent by closing just one...
If you’re not charging for checking and tightening stones, you’re losing cash. [dropcap cap=I]n the old days, when it was common to make triple key on...
THIS LETTER is addressed to YOU, the store owner who has my Geller Pricing Book who said:“That David Geller is a complete nut case; he doesn’t...
Take the right steps to help you figure out the right plan for your store. [dropcap cap=T]here are many different ways to compensate your sales staff,...
Writing checks and paying bills can be a real chore. Wouldn’t it be great if it were really a pleasure? [span class=notice] Catch David Geller at...
While there’s no magic formula to determine the ratio between shop and showroom, there are some great reasons to expand your existing showroom. [dropcap cap=H]ow big...
[h3]Before you fire the customer standing there screaming at you, David Geller says consider the lifetime replacement costs.[/h3] When a typical un-happy “product” customer comes back...
When a repair walks in the door, don't let a missed sale walk out shortly after.
Many jewelers are leaving dollars on the table when it comes to custom-design sales. Here are 5 easy ways to increase your average ticket.
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